Private Patient Lead Websites for Dentists

A private patient lead website is built to turn local searches into real enquiries for your dental clinic. It focuses on clear treatment messaging, trust signals, and simple booking routes so the right patients understand your value and take the next step.

More information

What the service delivers

A website designed around private patient growth, with the essentials handled for you:

A clear site structure built around high-intent treatments and patient questions
Conversion-focused page design with prominent calls to action (call, form, book)
Dedicated landing pages for key private treatments (for example implants, Invisalign, whitening)
Copy guidance to explain outcomes, process, suitability, and next steps in plain language
Local SEO foundations: on-page optimisation, internal linking, and location relevance
Mobile-first build and speed best practice to reduce drop-offs
Enquiry tracking setup (forms, clicks-to-call, key actions) so leads are measurable
Basic compliance and trust considerations: clear contact details, policies, and consent where needed

Best suited to

This service is a strong fit if you:

Want to grow private dentistry alongside, or instead of, NHS demand
Rely on word of mouth but need a predictable flow of new private patient enquiries
Offer high-value treatments and need pages that explain benefits and build confidence
Have a website that looks fine but does not generate enough calls and form fills
Have tried ads or SEO before but could not see what was working

How the build works

You get a structured, done-for-you build that keeps decisions simple.

Discovery and goals: agree priority treatments, target locations, and what counts as a lead.
Messaging and page plan: map the pages needed to support private patient journeys.
Design and build: create a clean, fast, mobile-first site with clear navigation.
Content and on-page SEO: refine copy and optimise page titles, headings, and internal links.
Tracking and testing: confirm forms, calls, and key actions are being measured correctly.
Launch: publish with checks for speed, usability, and indexing readiness.

After launch: improving lead quality and volume

Once live, the focus shifts from “having a website” to improving performance.

Review which pages attract traffic and which generate enquiries
Improve calls to action, layouts, and copy based on behaviour and lead data
Add or expand treatment landing pages as priorities change
Keep technical health and speed on track as the site grows

Client Reviews

5.0

Based on 4 reviews

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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
B
Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
S
Sally Priscott - Honeys - Taunton
100% more new clients, hundreds of monthly online bookings, and an online presence better than at anytime in the last 25 years. Frively is brilliant! And they do it all for me.
T
Tracy Essam (The Pamper Suite)
Since moving to Frively our web traffic has increased 10x. We doubled new clients rates and online bookings have gone through the roof!

Frequently Asked Questions

How is this different from a standard dental website?

It is planned around generating private patient enquiries, not just listing services. Treatment pages, calls to action, and tracking are set up so you can see what drives leads and improve it over time.

Will this help attract private patients rather than general enquiries?

Yes, the content and page structure are built to highlight private treatment outcomes, benefits, and suitability. It also focuses on high-intent searches, so you attract people actively looking to book.

Do we need new photos and content to get started?

Not always, but strong visuals and clear treatment information can improve conversions. You can start with what you have and then upgrade key pages and imagery as part of ongoing optimisation.

How do you track calls and enquiries from the website?

Form submissions, click-to-call actions, and key page engagement can be tracked in analytics. This makes it easier to connect marketing activity to enquiries and see what needs improving.

What happens after the website goes live?

After launch, you can review performance and refine pages based on real data. Common next steps include improving conversion rates, adding treatment landing pages, and strengthening local visibility.