Google Ads for Air Conditioning Companies

What Google Ads for air conditioning companies covers

This service is built to capture ready-to-book searches and turn them into measurable enquiries.

• Campaign structure split by job type (repairs, servicing, installation, commercial) and by location
• Keyword targeting focused on high-intent terms, plus a negative keyword list to block irrelevant clicks
• Ad copy written for urgency and trust, with clear calls to action for calls and quote requests
• Ad assets (extensions) to increase click-through rate and surface key information in the results
• Geo-targeting and scheduling to match your service area and when you can actually take enquiries
• Landing page alignment so the page matches the ad promise and makes it easy to call or enquire
• Conversion tracking for calls and form fills, so performance is measured on enquiries not just clicks
• Ongoing optimisation centred on cost per qualified enquiry and lead quality feedback

Built around the searches that bring AC jobs

Campaigns are organised around the work you want more of, like emergency repairs, planned servicing, new installs or commercial maintenance. This makes budgets easier to control and reporting clearer because you can see which job types are driving enquiries. It also helps avoid paying for broad traffic that never turns into booked work.

Setup and launch: from structure to tracking

Work starts with defining service lines, target areas and priority jobs, then building campaigns and ad groups to match. Tracking is set up so calls and forms are attributed to the right campaign, keyword and location. Once live, the early focus is on removing wasted clicks quickly and stabilising cost per enquiry.

Ongoing optimisation focused on qualified enquiries

Performance is improved through search term reviews, negative keyword expansion, bid and budget adjustments, and testing ad copy that improves call and form conversion. Lead quality matters, so feedback from your team is used to refine targeting and reduce time-wasters. Reporting stays practical: what you spent, what it produced, and what is being changed next.