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Websites & Marketing for Air Conditioning Companies

Lead Generation for Air Conditioning

Lead Generation for Air Conditioning focuses on turning your existing website visits into more phone calls and quote requests. It improves conversion rate and lead quality by tightening the message, simplifying the enquiry journey, and tracking what turns into booked work.

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What Lead Generation for Air Conditioning delivers

If you are getting traffic from organic search, ads, referrals or social, this service is built to turn more of those visits into real enquiries.

  • Conversion-focused landing pages for key services (install, repair, maintenance), with clear next steps
  • A quote-request journey that asks the right questions upfront (service type, urgency, postcode, property type, system details)
  • Click-to-call setup for mobile users, plus call tracking so you can measure which pages and campaigns drive phone enquiries
  • Form improvements that reduce drop-offs (field order, error handling, autofill-friendly inputs, spam control)
  • Clear offer framing and on-page messaging that sets expectations and filters out poor-fit jobs
  • Scheduling or call-back options where useful, with simple routing so enquiries reach the right person
  • Conversion tracking and reporting for forms, calls and booking requests, so results are tied to enquiries not vanity metrics

Built for air conditioning teams with traffic but not enough enquiries

This is a strong fit if your site gets visits but people do not call, or you get plenty of enquiries but too many are low value or out of area. It also helps when you offer multiple services (repairs, servicing, installations) but your website funnels everyone into the same generic contact page.

How delivery works: audit, build, launch, then refine

First, the current enquiry journey is reviewed across mobile and desktop to find where people hesitate or drop off. Next, improved landing pages and enquiry flows are built, tracking is put in place, and everything is tested before going live. After launch, performance is reviewed against conversion rate and enquiry volume, then messaging and forms are adjusted based on real behaviour.

After launch: ongoing optimisation tied to calls and quote requests

Once data is coming through, you can keep improving results by testing headlines, service page layouts, form questions and call-to-action placement. Reporting focuses on how many enquiries you received, what source they came from, and which pages are doing the work.

Client Reviews

5.0

Based on 1 review

  • N

    Nigel Haffenden (John Richards)

    We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all done for us and it keeps being improved. Very highly recommended.

Frequently Asked Questions

Do I need to rebuild my whole website for lead generation for air conditioning?
No. This can be delivered using dedicated landing pages and improved enquiry flows alongside your existing site. You only need basic access for tracking and to place forms or call tracking where required.
What counts as a lead and how is it measured?
Leads are typically phone calls, quote-request forms and booking or call-back requests. Tracking is set up so you can see enquiry volume and conversion rate, not just clicks or page views.
Can this help generate more urgent repair and call-out enquiries?
Yes. Urgent repair pages can be structured for fast action with click-to-call, clear availability messaging and minimal friction. You can also separate emergency intent from non-urgent servicing to improve lead handling.
How do you reduce time-wasters and out-of-area enquiries?
The enquiry flow can qualify people using postcode prompts, service-area clarity and questions about the job type and urgency. Copy can also set expectations, and forms can be routed so the right enquiries reach you faster.
Will this work with my existing ads and organic traffic?
Yes. The service is designed to improve conversion from any traffic source by matching each source to the right landing page and message. Tracking also shows which campaigns and pages create real enquiries.

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