Websites & Marketing for Air Conditioning Companies
Social Media Marketing for Air Conditioning
Social Media Marketing for Air Conditioning helps you turn Facebook and Instagram into a steady source of local enquiries for installs, servicing and breakdown call-outs. It focuses on consistent, job-relevant content and targeted campaigns that reach people in your area when they need an air conditioning solution, with clear tracking so you know what is working.
More information
What Social Media Marketing for Air Conditioning includes
This service is designed to create consistent visibility for your air conditioning work and convert that attention into calls, messages and quote requests.
- Social account audit and tidy-up, covering profiles, service messaging and local signals.
- A monthly content plan built around air conditioning installs, servicing, maintenance plans, urgent breakdowns and seasonal demand.
- Content creation for posts, Stories and short-form video, using practical topics like job walkthroughs, before and afters, common fault fixes, filter cleaning reminders and running cost tips.
- Local targeting for reach and lead generation, including radius-based audiences, homeowner targeting and commercial decision-maker targeting where relevant.
- Meta ads setup and management (Facebook and Instagram), such as click-to-call, instant lead forms and retargeting for people who visited your website.
- Simple enquiry handling support, including recommended response prompts and what details to collect to quote faster.
- Monthly reporting focused on outcomes: enquiries, calls, cost per lead, best-performing content and next actions.
Social media that fits how air conditioning work is bought and booked
This service works best when you need more of the jobs that keep the diary full:
- Consistent install enquiries in your service area, not just likes.
- More servicing and maintenance bookings ahead of peak season.
- A stronger pipeline for heat pump and upgrade conversations.
- Better visibility for emergency call-outs without relying on last-minute posts.
- Ongoing trust building for higher-value residential and commercial work.
How the month runs: plan, create, publish, refine
- Start of month: agree the focus, offers and service priorities, then map content to the jobs you want more of.
- Content creation: you provide a small number of job photos or quick clips (or follow a simple capture checklist), then content is produced and scheduled.
- Publishing and management: posts go out consistently, with basic monitoring of comments and messages.
- Optimisation: adjust targeting, creative and budget based on cost per enquiry and lead quality.
Ongoing improvement based on booked-job signals, not vanity metrics
As data builds, the service focuses on what reliably drives enquiries for air conditioning:
- Identify which services, messages and formats produce the best leads.
- Test seasonal angles (first hot week, winter efficiency, office comfort, planned maintenance).
- Refine audiences to reduce wasted spend and improve lead quality.
- Use reporting insights to tighten your quoting and follow-up process where leads drop off.
Client Reviews
5.0
Based on 1 review
- N
Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all done for us and it keeps being improved. Very highly recommended.
Frequently Asked Questions
Can you support seasonal peaks and urgent breakdown call-outs?
Yes, the content plan and campaigns can be shaped around heatwaves, pre-summer servicing pushes and winter efficiency messaging. For urgent periods, campaigns can be adjusted to prioritise call and message enquiries quickly.
How long does it take to see enquiries from social media?
Paid campaigns can generate leads within days once targeting and tracking are set up. Organic content typically builds momentum over several weeks as consistency and local trust signals improve.
What do you need from us each month to create content?
Usually a handful of job photos or short clips and a quick note on what you are trying to sell more of (installs, servicing, maintenance). If you are busy, you can follow a simple checklist to capture content on-site in minutes.
Do you run paid ads as part of Social Media Marketing for Air Conditioning?
Yes, if ads are the best route to consistent enquiries, we can run Meta campaigns alongside organic posting. The focus is on measurable actions like calls, form submissions and messages rather than reach alone.
Which social platforms do you manage for air conditioning businesses?
Most air conditioning firms see the quickest wins on Facebook and Instagram, especially for local enquiries and retargeting. If your audience is more commercial, we can also advise on whether LinkedIn content makes sense.
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