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Websites & Marketing for Air Conditioning Companies

SEO for Air Conditioning Companies

SEO for air conditioning companies helps you show up when people search for installation, servicing, and repair in your service area. The focus is on improving your site’s technical health, building service and location relevance, and increasing qualified enquiries from organic search.

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What SEO for air conditioning companies includes

A practical, search-led SEO programme built around the jobs you want more of, and the locations you serve.

  • Keyword and competitor research for services like air con installation, AC repair, maintenance, and commercial systems.
  • Technical SEO fixes that improve crawling and indexation, remove duplicate and thin pages, and reduce speed issues.
  • Service page strategy so each core job has a clear, optimised page that matches search intent.
  • Location page framework for multi-area coverage without creating low-value pages that do not rank.
  • On-page optimisation across titles, headings, internal linking, media, FAQs, and service schema.
  • Content planning for high-intent research topics like costs, sizing, “repair vs replace”, and maintenance schedules.
  • Authority building through relevant links and digital PR where appropriate (trade sites, suppliers, local press, partner mentions).
  • Tracking and reporting focused on real outcomes: calls, form submissions, and enquiry quality.

Built for air con teams competing against directories and national brands

This service fits air conditioning companies that rely on local demand and need to win searches like “air con installation near me” and “AC repair [town]”. It is especially useful if you are expanding into new areas, adding commercial work, or seeing competitors outrank you despite similar services.

How the SEO work is delivered (audit to improvements you can see)

SEO starts with a baseline audit and prioritised fixes, then moves into structured page improvements and content that targets missed demand. Each month focuses on a small set of actions you can tie back to rankings, traffic, and enquiries, rather than a long list of tasks.

Ongoing optimisation for seasonal demand and changing services

Search demand shifts around heatwaves, breakdown spikes, and pre-summer installs. Ongoing SEO keeps key pages up to date, builds topical coverage over time, and strengthens authority so you are not relying on one-off wins. Where relevant, your website signals should also align with your Google Business Profile, without treating GBP management as the core deliverable.

Client Reviews

5.0

Based on 1 review

  • N

    Nigel Haffenden (John Richards)

    We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all done for us and it keeps being improved. Very highly recommended.

Frequently Asked Questions

How long does SEO take to bring in air conditioning enquiries?
Most sites need time for technical fixes, page improvements, and authority to be recognised, so results are usually measured over months rather than weeks. You can often see early movement from quick technical and on-page wins, then stronger growth as service and location pages mature.
Do I need a new website before starting SEO?
Not always. If your current site can be crawled, loads well on mobile, and has the right page structure, SEO can be effective without a rebuild. If technical issues or poor structure are blocking performance, you may be advised to fix those first.
What keywords will you target for an air conditioning company?
The focus is on high-intent searches tied to revenue, such as installation, repair, servicing, and commercial air conditioning, plus location modifiers. Supporting content targets research queries that influence buying decisions, like costs, sizing, and replacement guidance.
Can you target multiple towns or service areas without creating lots of thin pages?
Yes. A location strategy can use a clear framework that covers key areas while keeping each page genuinely useful and distinct. The goal is to rank across a service area without risking low-quality duplication.
Is link building included, and is it safe?
Link work, where used, focuses on relevant and credible sources rather than volume. That can include supplier relationships, trade directories with real value, partner sites, and local PR opportunities. The approach avoids spam tactics that can damage long-term rankings.

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