WEBSITES FOR DOMESTIC ELECTRICIANS
Your rewires, fuse box upgrades, and lighting work - each on a page that ranks where homeowners search.
Frively builds and manages websites for electricians working in homes. A page for every job type. A page for every town and village in your range. NICEIC or NAPIT registered, Part P, public liability - all surfaced where homeowners check first, all built to win the job when three or four electricians are in the running.
WHO’S ACTUALLY SEARCHING
Homeowners don't book the first name they see. They check, then call.
The person searching for a domestic electrician is usually mid-decision. They've worked out something needs doing - a rewire for a renovation, a fuse box upgrade their insurer flagged, downlights for the new kitchen ceiling. They're not browsing. They want to know who's qualified, who's nearby, and who turns up when they say they will.
They search in plain terms. It's "full house rewire cost Brighton". It's "NICEIC electrician near me". It's "replace consumer unit Hove". They search for the job they need done, in the place they live - not "electrical contractors", which is trade language.
And there are sub-segments inside this. Renovation customers are patient and want a proper estimate they can show the builder. Insurance-driven customers - the ones whose fuse box has been flagged on a survey - are time-pressured and want a registered sparks who can do the cert quickly. Decor-led customers booking downlights want someone tidy who won't trash the freshly painted ceiling. Same page, different reasons - and it has to answer all three without making the renovation customer wait.
What we do for you
BUILT FOR HOMEOWNERS
A page for every job, in every town you cover
Homeowners don't search for "electrician" - they search for the specific job in their specific town. Frively builds a separate page for rewires, consumer unit upgrades, additional sockets and circuits, and lighting installs - and then a version of each for every town and village in your range. That means "consumer unit replacement Hove" lands on a page about consumer unit replacements in Hove, not a generic homepage with a service list. The customer gets the answer to the exact question they typed.
Your registration badge where they'll actually see it
The first thing a careful homeowner does is check whether you're on the NICEIC or NAPIT register. They'll scroll the page looking for it. Frively places your registration number, Part P competence, and public liability cover in the header strip of every page, not buried in an "about us" section three clicks deep. The homeowner can verify you in seconds, which is often the difference between a callback and a closed tab.
Plain-language pricing and what's included
Homeowners getting electrical work done are getting three quotes. They are comparing numbers, but they're really comparing clarity - the electrician whose price they understand is the one who feels honest. Frively gives every service page a clean "what's included" panel and a starting price or price band, written in plain English. You don't have to commit to fixed prices - you commit to plain ones. That's enough to put you ahead of the two competitors who quoted in PDFs.
Prefer to talk it through first?
If you'd rather see what this looks like for your business before sending anything in, book a 20-minute call. No pitch, no obligation - we'll show you how a domestic electrician's site is structured in Frively and answer whether it's the right fit for the work you do.
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See how your site reads to a homeowner choosing between three electricians
Pulse is your free, proprietary, human-reviewed website assessment. It's scored against how careful homeowners actually search for electrical work and decide who to call - the page-by-job, registration-check, plain-price decision process we described above.
A real reviewer goes through every page on your current site and shows you exactly what's costing you jobs - the missing service pages, the buried badges, the prices that aren't there. You get a clear read on where you're winning and where the other three electricians are pulling ahead.