WEBSITES FOR BOILER AND HEATING SPECIALISTS
Your installs, services, and repairs - each on a page that ranks where homeowners search.
Frively builds and manages websites for plumbing and heating engineers specialising in boilers. A page for every service. A page for every town in your range. Gas Safe ID, Worcester Bosch Accredited, and Which? Trusted Trader badges where homeowners look first - all built to win the job when three firms are in the running.
WHO’S ACTUALLY SEARCHING
Boiler shoppers don't panic. They plan.
When a homeowner types "new combi boiler" into Google, they've been thinking about it for weeks. The old one's making noises, the heating's slow to come on, and the last service hinted it had one more winter. They're not buying on impulse - they're getting three quotes and checking the Gas Safe register before they pick up the phone.
It's "new combi boiler [town] price". It's "Worcester Bosch installer near me". It's "boiler servicing [town]". It's "boiler repair cost". The wording tells you where they are - scoping the spend, choosing a manufacturer, booking a service, or weighing fix against replace.
Install customers behave differently to service customers. The install buyer compares brands, finance, and warranty length. The service customer wants a date, a price, and the engineer's qualifications. The repair customer sits in between. Each search deserves its own answer, on its own page.
What we do for you
BUILT FOR BOILER CUSTOMERS
A page for every job, in every town you cover
A homeowner searching "new combi boiler Watford price" doesn't want to land on a generic "heating services" page and dig for what they need. They want the page to match their search word for word. Your site has a dedicated page for boiler installation, another for servicing, another for repair, and another for gas safety certificates - and each of those has its own version for every town in your service area. That's hundreds of pages doing the work of one, all matched to the way real homeowners type.
Your accreditations placed where eyes land first
The first thing a boiler customer does after clicking your link is scan for the badges. Gas Safe ID number, Worcester Bosch Accredited Installer, Vaillant Advance, Which? Trusted Trader, years in business. Your site surfaces these in the header, beside every service title, and on the booking form - not buried in an "About" page they never visit. By the time they read your prices, the trust question is already answered.
Plain pricing and what's included, on the page they land on
A planned buyer comparing three quotes wants to know what your number actually covers. Your installation pages show typical install costs, finance options, warranty length, what's included as standard, and what's optional. No "call for a quote" wall, no scroll hunt. They get the answer where they're standing, and the next click is your booking form - not your competitor's
Prefer to talk it through first?
If you'd rather get a feel for whether Frively fits your boiler business before sending your site over, book a 20-minute call. No pitch, no obligation, just a straight conversation about how your current site is working and whether what we build would suit your specialism.
FIND OUT MORE
Different specialism?
See how your site reads to a boiler customer
Pulse is your free, proprietary, human-reviewed assessment - scored against how planned-purchase homeowners actually search and decide when they're choosing who installs, services, or repairs their boiler.
A real reviewer goes through every page on your site and shows you exactly what's costing you jobs - the missing badges, the buried prices, the pages that don't match the searches your customers run.