WEBSITES FOR SOLICITORS AND LEGAL PRACTICES

A website that gets found by clients searching for the legal help they actually need.

Legal clients arrive with a specific matter and a clear question. They want a solicitor who handles their kind of work, has the regulatory standing they expect, and won't make them feel out of their depth. Your website meets them with the practice areas, the credentials, and the proof that you handle their kind of case.

  • Found in searches like "solicitor [town]" and "conveyancing solicitor near me"
  • More enquiries from clients with the kind of matters you want to take on
  • SRA authorisation, Law Society and CQS or Lexcel credentials front and centre
  • Fully managed every month, never on your to-do list
100s
of site pages
Page 1
rankings in 3-6 months
+50%
more keywords
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WHO’S ACTUALLY SEARCHING

Beaufort & Hale solicitors homepage with large green “Conveyancing without the chase” headline and Google result popup


Legal clients aren't shopping, they're trying to find a solicitor who handles their exact matter.

A couple buying their first home who need a conveyancer who won't drag the sale out for nine months. A family dealing with probate after a parent's death and not knowing where to start. A small business owner facing a commercial dispute they can't sort themselves. Someone going through a separation and needing family law advice that doesn't make things worse. They've already ruled out the solicitor whose website hasn't been updated since 2014. They want a regulated firm, a practice area page that proves you do this work all the time, and a clear sense of cost before they pick up the phone.

WHAT MAKES A WEBSITE WORK FOR SOLICITORS AND LEGAL PRACTICES

Three things every solicitor's website needs to do well

Two overlapping browser windows with code-style lines and a green location pin

A page for every practice area, in every town

Found for the exact searches legal clients type

  • Pages for conveyancing, wills and probate, family law, commercial law, dispute resolution, employment law and personal injury
  • Each one targeted to a specific town in your catchment
  • The visitor lands on the page that answers their exact legal matter
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Regulatory standing placed where clients check

The proof that earns the first call

  • SRA authorisation number visible in the header and footer
  • Law Society membership and accreditations (CQS, Lexcel, Resolution) on every relevant page
  • Solicitor profiles with qualifications, SRA numbers and practice areas shown clearly
Dark calendar icon with green circular badge showing white pound symbol (£)

Costs and process explained, not buried

The detail that turns enquiry into appointment

  • Costs information shown clearly per practice area, in line with SRA Transparency Rules
  • Process for common matters (conveyancing, probate, divorce) set out in plain steps
  • Complaints procedure and regulatory information visible without having to dig

Want to see what this looks like for your practice?

20 minutes, no pitch, no obligation. We'll talk through the kind of work you take on, the towns you cover, and whether a Frively site fits the way your clients find you.

Frequently Asked Questions

Do solicitors really need a website that's different from a generic professional services site?
Yes. Legal clients search differently to other professional services clients and check regulatory standing in a more particular way. They use terms like "conveyancing solicitor [town]", "probate solicitor near me", "family law solicitor" or "commercial solicitor [town]". A generic professional services site rarely surfaces for these searches or carries the SRA Transparency Rules content clients verify before they enquire. A website built for solicitors and legal practices has a page for each practice area and town combination, plus the regulatory and costs detail that legal clients specifically check.
How long does it take a solicitor's website to start ranking on Google?
Most Frively solicitor sites reach page one for their target local searches within three to six months. Some practice areas (conveyancing, family law) are more competitive than others (commercial, employment), so the timeline varies by specialism. The free assessment will give you a realistic view of where you'd start.
What regulatory information should be on a solicitor's website?
The information clients and the SRA expect to see: your SRA authorisation number, the registered name and address of the firm, the names and SRA numbers of solicitors, accreditations relevant to your practice areas (CQS for conveyancing, Lexcel for practice management, Resolution for family law), your complaints procedure, and your costs information per the SRA Transparency Rules. All should appear in the header, footer, and on every relevant practice area page. Legal clients will not enquire with a firm whose regulation they cannot verify on the SRA register in seconds.
Are solicitor websites subject to specific compliance rules?
Yes. Solicitor websites must comply with SRA Transparency Rules - which require specific costs information for certain practice areas (conveyancing, probate, immigration, employment tribunals, motoring offences, debt recovery) - as well as broader SRA rules on accurate and not-misleading content, complaints information, and use of the SRA-clickable logo. A website built for solicitors should have this compliance built in by default, not bolted on as an afterthought.
Should a solicitor's website show fees?
For the practice areas covered by the SRA Transparency Rules (conveyancing, probate, immigration, employment tribunals, motoring offences, debt recovery), yes - you're required to. For other practice areas, transparency on fee approach still helps. The website should explain whether fees are fixed, hourly, or based on the matter, what a quote typically covers, and how additional costs are handled. Clients have learned to expect transparency from solicitors; the firm that hides fees behind a contact form often loses to the one that doesn't.
Can I switch to a Frively solicitor website if I already have one?
Yes. Many of our solicitor clients come to us with an existing site that isn't bringing in the practice area enquiries it should. We migrate your content, rebuild the structure for local search, and keep your existing domain and email running throughout. There's no period where your site is offline. Regulatory and costs information is preserved and reviewed during the migration.
What does a Frively solicitor website cost?
There's an upfront build fee and an ongoing monthly fee that covers hosting, updates, content refreshes, and local SEO. Pricing depends on the size of your firm and the breadth of practice areas you want to cover. The free assessment includes a price estimate based on your specific situation.

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Different specialism?

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Accountants

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See how your site reads to a client at the moment that matters

Pulse is our free, proprietary, human-reviewed assessment. We score your current site against how legal clients actually search and decide - the area-of-law and town language they type, the regulatory proof they scan for, and the reassurance that gets them to fill in the callback form.

A real reviewer goes through every page on your site and shows you exactly what's costing you enquiries. No automated tool, no generic checklist - a written assessment of where your site is winning and where the next firm in her search is getting the call.