WEBSITES FOR EICR AND TESTING SPECIALISTS
Your EICRs, PAT testing, and periodic inspections - each on a page that ranks where landlords and letting agents search.
Frively builds and manages websites for electricians specialising in compliance testing. A page for every certificate type. A page for every town in your range. NICEIC or NAPIT registered, qualified inspectors, fast turnaround on the report - all surfaced where landlords and agents check first, all built to win the booking before the deadline.
WHO’S ACTUALLY SEARCHING
EICR customers don't shop around. They've got a deadline.
The person searching for an EICR is rarely an end consumer in the way most trades think about it. It's a landlord whose certificate is about to expire and whose letting agent has chased them twice. It's a letting agent juggling fifteen properties and looking for a sparks who can do four in a week. It's a small business owner who's just been told their commercial premises needs a five-year inspection. The timing is fixed, and the search is happening because someone is being chased.
They search in compliance language. It's "landlord EICR Brighton". It's "electrical safety certificate near me". It's "PAT testing Hove price". They're using the exact terms their letting agent or compliance officer put in the email - not researching the concept, just booking the cert.
Landlords, letting agents, and commercial customers all behave differently. Landlords with one or two properties want a clear price and the fastest available date. Letting agents want a sparks who'll handle tenant access themselves and turn the report around quickly. Commercial customers want testing out of hours and a report in a format their compliance team accepts. Same certificate, three very different bookings.
What we do for you
BUILT FOR LANDLORDS AND AGENTS
A page for every certificate, in every town you cover
Landlords and agents type the exact certificate they need into Google - "landlord EICR Brighton", "PAT testing Hove", "commercial periodic inspection Lewes". Frively builds a separate page for residential EICRs, commercial EICRs, PAT testing, and emergency lighting testing - and then a version of each for every town and postcode area you work in. The agent searching for a specific cert in a specific town lands on that exact page, not a generic services list.
Registration, turnaround time, and price - in the first scroll
An agent juggling fifteen properties isn't reading your bio. They're scanning for three things: are you registered, how fast can you do it, and what's it going to cost. Frively places your NICEIC or NAPIT number, your typical report turnaround ("report within 48 hours"), and a starting price for each certificate type in the top section of every page. The booking decision happens in twenty seconds, and yours is the page that gave them what they asked for.
Date-led booking, not a contact form
A landlord facing a renewal deadline doesn't want to fill in a form and wait. They want to pick a date. Frively gives every testing page a date-led booking widget - the customer chooses a slot, enters the property address, and you confirm. The deadline-driven customer gets to the next step in their own week, not yours, and you've captured the booking before they've gone back to Google to try the next electrician.
Want to see what this looks like for your business?
If you'd rather talk through how a testing-focused site is structured before sending anything in, book a 20-minute call. No pitch, no obligation - we'll show you how the date-led booking works and answer whether it's a fit for the kind of testing work you do.
FIND OUT MORE
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EV charger installation
See how your site reads to a landlord whose certificate expires next week
Pulse is your free, proprietary, human-reviewed website assessment. It's scored against how landlords, agents, and commercial customers actually search for testing work and decide who to book - the deadline-driven, scan-for-price, book-by-date behaviour we described above.
A real reviewer goes through every page on your current site and shows you exactly what's costing you bookings - the missing certificate pages, the unclear turnaround times, the contact forms where a date picker should be. You get a clear read on whether your site is converting the deadline pressure your customers are under, or sending them back to Google.