WEBSITES FOR EICR AND ELECTRICAL TESTING SPECIALISTS

A website that gets found by landlords, businesses and homeowners who need a certificate.

EICR and testing customers know exactly what they need. They have a regulatory deadline, a sale falling through, or an insurer asking questions. Your website meets them with the service, the credentials, and the speed of turnaround they need to stay compliant.

  • Found in searches like "EICR [town]" and "landlord electrical certificate near me"
  • More enquiries from customers ready to book on the spot
  • NICEIC or NAPIT registration and qualified tester credentials front and centre, so they trust the certificate
  • Fully managed every month, never on your to-do list
100s
of site pages
Page 1
rankings in 3-6 months
+50%
more keywords
Mobile screen showing Whitcombe Electrical website with green 'Book an EICR' button and #1 Google ranking popup

WHO’S ACTUALLY SEARCHING

Laptop screen showing Loomwell Electrical Co. website with Brighton electricians headline and Google #1 ranking popup

EICR customers aren't shopping. They have a deadline and need a tester who can meet it.

A landlord whose tenant move-in is in two weeks and the EICR has lapsed. A letting agent managing fifty properties whose certificates are coming up for renewal. A homeowner whose buyer's solicitor has asked for an up-to-date report before exchange. A business that's just had an insurance renewal demand a fixed wire test. A facilities manager juggling PAT testing across three sites. They're not comparing five companies. They want a competent tester, a quick turnaround, and a certificate that will stand up to scrutiny.

WHAT MAKES A WEBSITE WORK FOR EICR AND TESTING SPECIALISTS

Three things every electrical testing site needs to do well

Two overlapping browser windows with code-style lines and a green location pin

A page for every certificate, in every town

Found for the exact compliance search your customers type

  • Pages for domestic EICR, landlord EICR, commercial EICR, fixed wire testing, PAT testing and emergency lighting testing
  • Each one targeted to a specific town in your catchment
  • The visitor lands on the page that answers their exact testing need
Dark document checklist with award ribbon and green approval check mark

Credentials placed where compliance customers check

The proof that makes the certificate worth having

  • NICEIC, NAPIT or ELECSA registration in the header and on every service page
  • Qualified Supervisor and approved tester credentials shown clearly
  • Insurance, indemnity and accreditation badges visible without having to ask
Clipboard checklist with green circular checkmark badge

Turnaround times and process, set out clearly

The detail that gets the booking

  • Typical lead times for each test type shown on the page
  • What happens on the visit, how long it takes, what's delivered after
  • Reports issued in plain format with remedial work options explained

Want to see what this looks like for your business?

If you'd rather talk through how a testing-focused site is structured before sending anything in, book a 20-minute call. No pitch, no obligation - we'll show you how the date-led booking works and answer whether it's a fit for the kind of testing work you do.

Frequently Asked Questions

Do EICR and testing specialists really need a website that's different from a general electrician site?
Yes. Testing customers search differently to general electrical customers. They use terms like "EICR [town]", "landlord electrical certificate", "fixed wire test cost" or "PAT testing [town]". A general electrician site optimised for "electrician near me" often loses these searches to specialist testing sites. A website built for testing specialists has a page for each certificate type with the town in the URL, the credentials that make the certificate worth having, and the turnaround detail that customers facing a deadline need to see.
How long does it take an EICR testing website to start ranking on Google?
Most Frively electrical testing sites reach page one for their target local searches within three to six months. Testing keywords often have very high commercial intent - the customer searching has a deadline and is ready to book - which means even modest ranking improvements produce a clear lift in enquiries.
What credentials should be on my EICR testing website?
The credentials that make the certificate stand up: your competent person scheme registration (NICEIC, NAPIT or ELECSA), your Qualified Supervisor status, and the specific qualifications of your approved testers (City and Guilds 2391 or equivalent). All three should appear in the header and on every service page. A compliance customer will not book a tester whose credentials they cannot verify.
Should my EICR testing website show pricing?
Yes. Testing is one of the few electrical services where fixed pricing works cleanly, and customers expect to see it. The website should show prices for the most common tests (domestic EICR, landlord EICR, fixed wire test bands by property size, PAT testing per appliance or per visit), plus the basis for any quoted work. Customers shopping for compliance pick the tester whose price they can compare like-for-like.
Can I switch to a Frively electrical testing website if I already have one?
Yes. Many of our testing clients come to us with an existing site that isn't bringing in the volume of bookings it should. We migrate your content, rebuild the structure around certificate types and towns, and keep your existing domain and email running throughout. There's no period where your site is offline.
What does a Frively electrical testing website cost?
There's an upfront build fee and an ongoing monthly fee that covers hosting, updates, content refreshes, and local SEO. Pricing depends on the size of your business and the catchment you want to cover. The free assessment includes a price estimate based on your specific situation.

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See how your site reads to a landlord whose certificate expires next week

Pulse is your free, proprietary, human-reviewed website assessment. It's scored against how landlords, agents, and commercial customers actually search for testing work and decide who to book - the deadline-driven, scan-for-price, book-by-date behaviour we described above.

A real reviewer goes through every page on your current site and shows you exactly what's costing you bookings - the missing certificate pages, the unclear turnaround times, the contact forms where a date picker should be. You get a clear read on whether your site is converting the deadline pressure your customers are under, or sending them back to Google.