WEBSITES FOR BARBERS
Your fades, beards, and shaves - each on a page that ranks where new customers search.
Frively builds and manages websites for barbers. A page for every service. A page for every neighbourhood in your range. Barber profiles, real cut photos, fast online booking - all built to win the chair when he's deciding between three shops on his lunch break.
WHO’S ACTUALLY SEARCHING
New barber customers pick by the cut, not the chair. They want to see the work, then book the person.
He's usually one of three people. He's moved area and his old barber is now a forty-minute drive. He's outgrown the £8 chop shop and wants a proper skin fade he can show on a Friday night. Or he's been let down - the same haircut three times running, or a junior who didn't get the brief. He's not researching for weeks. He wants the right shop, this weekend.
He searches in cut-specific and barber-specific language: "skin fade Brighton", "best barber Hove", "hot towel shave near me", "taper fade beard trim". He names the cut he wants - because "barber near me" gets him a list of shops where he can't tell who does what.
And there's a clear pattern. He'll check Instagram first - sometimes the shop's, sometimes a specific barber's personal account. If he likes one barber's work, he'll search the name. The shops that win him are the ones where the website backs up what he's seen on Instagram - same barber, same work, same chair he can book directly.
What we do for you
BUILT FOR NEW CLIENTS
A page for every cut, in every neighbourhood you cover
New customers search the cut, not the shop - "skin fade Brighton", "hot towel shave Hove", "beard trim Lewes". Frively builds a separate page for each service - skin fades, taper fades, beard trims, hot towel shaves, kids' cuts - and then a version of each for every neighbourhood in your range. The customer searching for the exact cut he wants lands on that exact page, with the barbers who do it.
Barber profiles, not just a shop bio
He's not booking the shop, he's booking the barber. He's seen one barber's work on Instagram and he wants that chair. Frively gives every shop a barber profile section - a photo, a short bio, the cuts each one specialises in, and a portfolio of recent work tagged to their name. He can book the person whose work he liked, instead of taking pot luck on whoever's free.
Book the chair in three taps
He's on his phone, on his lunch break, deciding right now. Frively gives every barber profile a direct online booking flow - pick the barber, pick the cut, pick the slot, confirm. No call-back forms, no "we'll get back to you in 24 hours". The decision he makes in two minutes turns into a confirmed appointment in the same two minutes.
Want to see what this looks like for your shop?
If you'd rather talk through how a barber site is structured before sending anything in, book a 20-minute call. No pitch, no obligation - we'll show you how the barber profiles and online booking work, and answer whether it's a fit for your shop.
FIND OUT MORE
Different specialism?
Find out more
Aesthetics and skin clinics
See how your site reads to a new customer choosing between three shops on his lunch break
Pulse is your free, proprietary, human-reviewed website assessment. It's scored against how new barber customers actually search and decide where to book - the cut-first, barber-specific, decide-on-the-spot behaviour we described above.
A real reviewer goes through every page on your current site and shows you exactly what's costing you chairs - the missing cut pages, the barbers without profiles, the booking flow that takes more than three taps. You get a clear read on whether your site is converting the lunch-break decision or sending him to the shop down the road.