WEBSITES FOR EV CHARGER INSTALLERS

A website that gets found by drivers ready to book a charger install.

EV customers have already decided. They have a new car arriving, a charging cable they're tired of trailing across the drive, or a workplace fleet that needs charging on site. Your website meets them with the OZEV-approved status, the charger options, and the install timeline they need to plan around.

  • Found in searches like "EV charger installer [town]" and "home EV charge point near me"
  • More enquiries from drivers with a car arriving and a fixed install date in mind
  • OZEV approval and manufacturer accreditations front and centre, so they trust the install
  • Fully managed every month, never on your to-do list
100s
of site pages
Page 1
rankings in 3-6 months
+50%
more keywords
Smartphone mockup showing Whitcombe EV homepage with green ‘Book an installation’ button and Google #1 ranking result

WHO’S ACTUALLY SEARCHING

Laptop screen showing Loomwell Electrical Co. website with Brighton electricians headline and Google #1 ranking popup

EV customers aren't shopping. They have a car on order and a charger to organise before it arrives.

A homeowner whose new Tesla is delivered in three weeks. A family that's just gone hybrid and needs a charger before they take their first long trip. A landlord whose tenant has asked for a charge point installed at the property. A small business adding two chargers to the office car park for the company cars. The car has a delivery date. The charger needs to be in before then. They want a clean install, a tidy cable run, and an installer who knows their way around the grants.

WHAT MAKES A WEBSITE WORK FOR EV CHARGER INSTALLERS

Three things every EV installer's site needs to do well

Two overlapping browser windows with code-style lines and a green location pin

A page for every charger and every town

Found for the exact searches EV customers type

  • Pages for home charger installation, workplace chargers, landlord installs, three-phase installs and tethered or untethered options
  • Each one targeted to a specific town in your catchment
  • The visitor lands on the page that answers their exact install need
Dark document checklist with award ribbon and green approval check mark

Accreditations placed where customers check

The proof that unlocks grants and trust

  • OZEV approval visible in the header and on every service page
  • Manufacturer accreditations (Ohme, Easee, Wallbox, Zappi) next to the matching charger
  • NICEIC, MCS and Part P credentials shown without having to ask
Dark calendar icon with green circular badge showing white pound symbol (£)

Pricing and grants explained, not buried

The answers customers need before they book

  • Charger options shown with prices, install included
  • OZEV grant eligibility explained in plain terms
  • Quote process and typical install timeline set out clearly

Want to see what this looks like for your business?

If you'd rather talk through how an EV-focused site is structured before sending anything in, book a 20-minute call. No pitch, no obligation - we'll show you how the brand pages and town pages work together and answer whether it's a fit for the install work you do.

Frequently Asked Questions

Do EV charger installers really need a website that's different from a general electrician site?
Yes. EV customers search differently to general electrical customers. They use terms like "EV charger installer [town]", "home charge point", "Ohme charger installation" or "OZEV approved installer near me". A general electrician site optimised for "electrician near me" rarely surfaces for these searches. A website built for EV installers has a page for each charger and install type with the town in the URL, plus the OZEV approval and grant detail that EV customers specifically look for.
How long does it take an EV charger installer's website to start ranking on Google?
Most Frively EV installer sites reach page one for their target local searches within three to six months. EV charger keywords often have lower competition than general electrical keywords, which can help timelines. The free assessment will give you a realistic view of where you'd start.
What accreditations should be on my EV charger installer's website?
The accreditations EV customers and grant funders check: your OZEV approval (which unlocks grant eligibility for customers), your competent person scheme registration (NICEIC, NAPIT or ELECSA), and your manufacturer accreditations for the chargers you install (Ohme, Easee, Wallbox, Zappi, Pod Point). All should appear in the header and on every service page. The manufacturer badge should sit next to the matching content - Ohme next to Ohme installation, not buried on an "About" page.
Should my EV charger installer's website show pricing?
Yes. EV charger pricing is one of the easier electrical services to fix in advance - the charger has a list price, and most domestic installs follow a standard pattern. Customers expect to see charger prices, install costs, what's covered (mounting, cable run up to a typical length, certification), and what counts as additional (long cable runs, three-phase, groundworks). Customers comparing installers pick the one whose pricing they can understand at a glance.
How do OZEV grants work and should they be on the website?
OZEV grants apply to specific customer types - currently landlords, renters and certain workplace installs. The website should explain who qualifies, how much the grant is worth, and how your installation handles the claim. Customers who don't realise they qualify often miss the grant entirely. The installer who explains it clearly wins the booking and the trust.
Can I switch to a Frively EV charger installer's website if I already have one?
Yes. Many of our EV installer clients come to us with an existing site that isn't bringing in the install volume it should. We migrate your content, rebuild the structure around charger types and towns, and keep your existing domain and email running throughout. There's no period where your site is offline.
What does a Frively EV charger installer's website cost?
There's an upfront build fee and an ongoing monthly fee that covers hosting, updates, content refreshes, and local SEO. Pricing depends on the size of your business and the catchment you want to cover. The free assessment includes a price estimate based on your specific situation.

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See how your site reads to someone who's just bought their first EV

Pulse is your free, proprietary, human-reviewed website assessment. It's scored against how careful EV buyers actually search for an installer and decide who to call - the brand-led, badge-checking, price-comparing behaviour we described above.

A real reviewer goes through every page on your current site and shows you exactly what's costing you jobs - the missing brand pages, the buried OZEV badge, the install pages without a price band. You get a clear read on where you're winning and where the other two installers in the quote pile are pulling ahead.