WEBSITES FOR EV CHARGER INSTALLERS
Your home installs, workplace chargers, and 22kW upgrades - each on a page that ranks where new EV owners search.
Frively builds and manages websites for electricians fitting EV chargers. A page for every charger brand you install. A page for every town in your range. OZEV approved, NICEIC registered, brand certified - all surfaced where careful homeowners check first, all built to win the job when three installers are in the running.
WHO’S ACTUALLY SEARCHING
EV buyers don't pick the cheapest installer. They pick the one who clearly knows what they're doing.
The person searching for an EV charger install has usually just bought - or is about to buy - their first electric car. The car was the big decision; the charger is the next one, and they want to get it right. They've read forum threads and heard enough horror stories about half-finished installs and tripping consumer units to know that the wrong sparks costs more than the right one. They're cautious, and they're comparing carefully.
They search in product and accreditation language. It's "OZEV approved installer Brighton". It's "Ohme home charger fitting Hove". It's "7kW EV charger install cost". They name the brand, the speed, and the spec - they've decided what they want, and they need an installer who fits that exact decision.
Inside this specialism there's a clear split. New EV owners want a single 7kW home charger, clear pricing, and reassurance about the consumer unit. Second-charger customers - the household where one EV has become two - want someone who'll handle the load calculation and possibly upgrade the supply. Workplace customers want an installer who can scope multiple bays, deal with the half-PNC question, and produce documentation their facilities team accepts. Same skill, three very different conversations.
What we do for you
BUILT FOR EV OWNERS
A page for every charger brand, in every town you cover
EV buyers don't search for "electrician" - they search for the brand they've chosen, in the town they live in. "Ohme installer Brighton". "Pod Point fitter Hove". "Zappi install Lewes". Frively builds a separate page for each charger brand you fit and each install type - 7kW, 22kW, three phase, workplace - and then a version of each for every town in your range. The buyer who has already decided on a Zappi lands on your Zappi install page, not a generic services list that doesn't say whether you do it.
OZEV, NICEIC, and brand certifications visible up front
Careful EV buyers check three things before they call: are you on the OZEV approved installer list, are you NICEIC or NAPIT registered, and are you certified by the brand they've chosen. Frively places these badges in the header strip of every page and links your OZEV number to the public register, so the buyer can verify you in seconds. That's the step that gets you onto their shortlist - the page that hides it is the page they close.
Plain pricing and what the install actually includes
EV buyers are getting three quotes and they're comparing more than the number. They want to know whether the price covers the consumer unit check, the cable run, the bonding, and the commissioning, or whether those come as extras after the survey. Frively gives every install page a clear "what's included" panel and a starting price for each charger and install type, written in plain English. You don't lock yourself into fixed pricing - you lock the comparison into your favour.
Want to see what this looks like for your business?
If you'd rather talk through how an EV-focused site is structured before sending anything in, book a 20-minute call. No pitch, no obligation - we'll show you how the brand pages and town pages work together and answer whether it's a fit for the install work you do.
FIND OUT MORE
Different specialism?
See how your site reads to someone who's just bought their first EV
Pulse is your free, proprietary, human-reviewed website assessment. It's scored against how careful EV buyers actually search for an installer and decide who to call - the brand-led, badge-checking, price-comparing behaviour we described above.
A real reviewer goes through every page on your current site and shows you exactly what's costing you jobs - the missing brand pages, the buried OZEV badge, the install pages without a price band. You get a clear read on where you're winning and where the other two installers in the quote pile are pulling ahead.