FOR SALONS AND CLINICS
While you're behind the chair, your website is bringing in the next booking.
You work with your hands, not at a desk. Your website should bring in the next client while you finish this one. We build sites for you that do.
Choose your specialism
Jump straight to what applies to your business.
WHY THIS SECTOR IS DIFFERENT
Salon and clinic customers don't behave like anyone else
They decide visually. They decide quickly. They book today, not next month. The website that wins their attention is the one that respects all three of those things at once.
They search with their eyes
A salon search isn't a decision, it's a vibe check. Visitors want to see your work, your space, and your team before they tap "book". Your site needs to lead with the visual.
They book in minutes, not days
Hair and beauty bookings happen fast. If a visitor has to wait for a callback or fill in a long form, they've often already opened the next salon's site.
They search local, they book local
Your customer is rarely shopping nationally. They're in the area, they need someone close, and they'll compare three local sites in five minutes. The one that loads, looks the part, and lets them book wins.
THE FRIVELY APPROACH
Built in. Not bolted on.
Frively gives independent salons and clinics the website performance and local search visibility of a national chain - fully built, fully managed, and built around three pillars. Every page meets the standard before it goes live.
Structure - a page for every treatment, every town
Generic salon sites have a single services page. Your Frively site has one page per treatment, and one page per town you serve. When a client searches for "balayage in Tunbridge Wells", they land on the page that covers exactly that - not a list they have to scan.
Keywords - built into the structure, not bolted on after
The keywords your customers actually search for are mapped before the site is built. Treatments, towns, sub-services. So the site doesn't get "optimised" later. It launches already pointing at the right searches.
Performance - fast, mobile, technically sound
Every page is built to load fast on a phone, render cleanly on the smallest screens, and meet the technical standards Google rewards. No plugins to break, no themes to slow it down.
BUILT FOR HOW SALONS ACTUALLY WORK
Features that do the admin while you do the work
When you're with a client, you can't be checking email or answering enquiries. These are the tools that keep the business moving while your hands are busy.
Text alerts the moment an enquiry lands
You can glance at your phone, but you can't check email. Every contact form triggers a text, so no enquiry waits.
Flo, your smart website assistant
When a visitor asks "how much is balayage?", Flo answers and takes them straight to the booking page.
Booking and call buttons that follow the visitor
A floating booking link and phone number sit in the nav. One tap, any page, any device.
Interactive price lists that convert
Many salon sites bury prices in a PDF. Yours live on the page, service by service, each with its own "Book online" or "Call to book" button. Decision and action in the same moment.
Google reviews working across your whole site
When a client reviews a haircut with Ben and a colour with Tracy, our system places that review on the haircut page, the colouring page, Ben's profile, and Tracy's profile. One review does the work of five.
Curious where your salon site stands?
Pulse is our proprietary website assessment, built around the way salon and clinic customers actually search and book. A real human reviews your site and shows you exactly what's costing you bookings.
WHAT OUR CLIENTS SAY
Real results. Real salons.
BEFORE YOU BOOK
Want to look closer?
Three quick reads for anyone weighing it up.
How fully managed actually works
Why running a salon and managing a website are not jobs you should be doing at the same time.
Why your salon website isn't getting traffic
What we see on hundreds of salon sites - and how the right structure quietly fixes all of it.
What's in a Pulse assessment
A real human reviewer, no jargon, no obligation. Here's exactly what you get.
Ready to see where your site stands?
Start with a free Pulse assessment. No jargon, no obligation. You'll see exactly how your salon ranks today and what it's costing you.