Search Engine Optimisations for Salons

Beauty Salon Website Design

Beauty Salon Website Design helps turn your website into a simple route from “I need a treatment” to “I’ve booked”. It’s built around clear treatment pages, strong trust signals and straightforward booking journeys, so more local clients can find you, feel confident, and enquire or book without friction.

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What your beauty salon website will include

Your website is designed around how clients choose a salon: they compare treatments, check results, look for reassurance, then book. The build typically includes:

Treatment page templates that make services easy to browse and compare
Clear calls to action for booking and enquiries on every key page
Before and after galleries to showcase results and build confidence
Trust sections such as reviews, FAQs, qualifications and hygiene reassurance
Fast, mobile-first layouts for clients searching on the go
Local SEO structure so search engines understand your services and location
Contact and enquiry flows that reduce drop-offs
Simple measurement setup so you can see what drives enquiries

When this service is the right fit

This is for beauty salons that want their website to do more than look good. It works particularly well when:

You offer multiple treatments and clients struggle to find the right one
Your current site gets traffic but not enough enquiries or bookings
Your work is best shown visually, but your site does not highlight it well
You are relying too heavily on social media for bookings
You want to rank locally for specific treatments, not just your salon name

How the website is delivered

The build is handled end to end, with clear steps and minimal back and forth:

Discovery of your services, target areas and booking goals
Page structure planned around treatments, outcomes and search intent
Design and build of core pages plus reusable treatment templates
Content guidance and on-page SEO setup (titles, headings, internal links)
Testing on mobile, speed checks and launch preparation
Launch with tracking in place so performance can be monitored

After launch: performance and improvements

Once the site is live, the focus is on turning visits into bookings and improving visibility:

Monitor which treatments get views and which pages convert
Improve underperforming pages with clearer copy, stronger proof and better calls to action
Add new treatment pages using the templates as your menu grows
Refine local SEO as you learn what clients search for in your area

Client Reviews

5.0

Based on 15 reviews

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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!

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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

How long does a beauty salon website build usually take?

Timing depends on the number of treatments and how ready your content is. Most projects move faster when you can confirm your treatment list, pricing structure and booking method early. You will get clear milestones so you know what happens next.

Can you write or improve the copy for my treatments?

Yes. Treatment copy can be structured to answer the questions clients actually have, such as outcomes, suitability, aftercare and pricing cues. The aim is to reduce uncertainty and make booking feel straightforward.

Will the website work with my booking system?

In most cases, yes. Your site can link to, embed, or integrate with common booking tools depending on what you use and how you want clients to book. The booking path is kept clear across mobile and desktop.

Will this help my salon show up on Google?

The website is built with a clean SEO structure so Google can understand your services and location. This supports visibility for treatment-led searches, not just your brand name. Ongoing results depend on competition, content depth and wider local signals.

Will I be able to update treatments and photos later?

Yes. Treatment templates and gallery sections are designed to be straightforward to update. You can add new treatments, swap images and update key details without rebuilding the site each time.