Search Engine Optimisations for Salons

Google Business Profile Optimisation for Salons

Google Business Profile Optimisation for salons improves how you appear in Google Maps and local results, and how well your listing turns views into calls, messages, and bookings. It focuses on the details that influence local rankings and conversion, so nearby clients can find the right treatments quickly and choose your salon with confidence.

More information

What the optimisation covers

Your Google Business Profile is often the first thing a client sees. This service tightens the fundamentals, improves relevance for salon searches, and removes friction from enquiry to booking.

Full profile audit (visibility, accuracy, trust signals, conversion)
Category and service setup to match your treatments and how people search
Services, products, attributes and business information cleaned up and completed
Photos optimised (cover, logo and key galleries) with guidance on what to add next
Google Posts setup and a simple posting plan to keep the listing active
Q&A improved, including adding and answering common client questions
Booking and contact actions checked so clients reach the right page or system
Review approach refined (what to ask for, how to respond, what to avoid)
Spam fighting where relevant (duplicates, keyword stuffing, fake competitors)
Tracking improvements so you can see what is driving calls and enquiries

When this is most useful for your salon

You are not showing in the map pack for your core services.
You get views on the listing, but few calls or booking clicks.
Your services, categories or opening hours have drifted over time.
Competitors with weaker salons appear above you in Maps.
You have multiple similar listings in your area and need cleaner local signals.

How the service is delivered

Audit and priorities: we identify what is holding the profile back and what will move the needle first.
Core fixes: categories, services, business information, trust and conversion elements are corrected and completed.
Content and engagement: photos, Posts and Q&A are improved to match client intent and reduce hesitation.
Local quality control: we tackle duplicates and obvious spam issues that can distort rankings.
Measurement and handover: tracking is confirmed and you get clear next steps to maintain performance.

After optimisation

You get a practical plan to keep your profile strong, including what to post, what photos to add, and how to build reviews consistently. If you want ongoing momentum, monitoring and iteration can be added so the profile stays accurate as your services, hours, and seasonal offers change.

Client Reviews

5.0

Based on 15 reviews

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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!

Show all reviews

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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

How quickly can my salon see an improvement in Google Maps rankings?

Some improvements can show after key fixes are made, but ranking movement is not instant and varies by area and competition. The focus is on removing blockers first, then building stronger relevance and trust signals over time.

Do you need access to my Google Business Profile?

Yes, access is needed to make changes safely and keep ownership with you. If you cannot find the account, we can help you identify the correct profile and request access the right way.

Can you optimise Google Business Profiles for salons with multiple locations?

Yes, each location should be treated as its own local asset with accurate services, categories and content. We can standardise the setup across locations while keeping each listing locally relevant.

What if my listing has incorrect details, duplicates, or spam nearby?

We fix incorrect information and work through duplicates using the correct Google processes. For spam, we focus on clear, evidence-based actions that improve the quality of the local results around your salon.

Will this replace SEO for my salon website?

No, it complements it. A strong Google Business Profile can drive calls and bookings quickly, while website SEO supports broader visibility and builds long-term authority for more searches.