Search Engine Optimisations for Salons

Hair Salon Website Design

Hair Salon Website Design is a bespoke website build created for salons that need their site to generate bookings, not just look good. It brings together clear service information, stylist profiles, strong visuals and booking links, with SEO foundations that help you show up for local searches and turn visitors into enquiries.

More information

What your hair salon website includes

A salon website should make it easy for someone to choose you, trust your work, and book. This service delivers a complete site build designed around how clients search and decide.

A tailored website design that matches your salon brand and works on mobile.
Clear service menu pages that support SEO and reduce booking questions.
Individual stylist pages to showcase specialties and build trust.
Portfolio and gallery layouts built for before and after work.
Calls to action that guide visitors towards booking or contacting you.
Booking integration (embedded or linked) to your chosen system.
On-site SEO setup for core services and your local area.
Essential technical setup (speed, indexing basics, tracking-ready structure).

Best fit for

This is ideal if your current website is outdated, hard to update, slow on mobile, or not bringing in consistent bookings. It also suits salons expanding their team, introducing new services, or moving to a better booking flow.

How the build is delivered

The process starts with a short discovery to map your services, priorities and the searches you want to win. Next comes the page structure and content plan, followed by design, build and booking integration. Before launch, everything is checked across devices, key pages are optimised for search, and your enquiry and booking paths are tested.

After launch: keeping it performing

Once live, you will have a site structure that supports adding new services, stylists and portfolio work without starting again. You can also build on the SEO foundations over time by expanding service pages, publishing new gallery work, and refining calls to action as you learn what drives bookings.

Client Reviews

5.0

Based on 15 reviews

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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!

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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

How long does a hair salon website build usually take?

Timing depends on the number of pages and how quickly content is approved. Most builds run through clear stages: planning, design, build, then testing and launch. If you already have photos, service lists and booking details ready, it typically moves faster.

Can you integrate my existing booking system?

Yes, the site can link to or embed most booking platforms, depending on what your provider supports. The aim is to reduce friction so clients can book in as few steps as possible. You will be able to test the full journey before launch.

Do I need separate pages for each stylist and service?

Separate stylist and service pages usually help, especially for salons where clients choose by specialty. They make it easier for people to find exactly what they want and support SEO for specific searches. The final structure is based on your services, team size and growth goals.

Will the website help my salon rank on Google?

The build includes on-site SEO foundations like page structure, service targeting and local signals. Rankings also depend on competition, your Google Business Profile, reviews and ongoing content over time. You will start with a site that is built to be found and improved.

What do you need from me to get started?

You will need your service list, prices if you show them, and details of your booking system. Brand assets and strong photos help, but you can start with what you have and improve later. You will also confirm key details like opening hours and contact information.