Search Engine Optimisations for Salons

International SEO for Salon Brands

International SEO for salon brands helps your website show the right pages to the right people in each country and language. It is designed for salons and multi-location beauty brands expanding abroad who need more international visibility, more qualified traffic, and fewer issues caused by duplicate or competing pages.

More information

What this international SEO service covers

International growth is not just about translating pages. This service focuses on technical setup and on-site improvements that help search engines understand your locations, languages, and target markets.

You can expect work such as:

International site structure planning (country and language targeting)
Hreflang implementation to match users to the correct page version
Language and country-specific keyword research for salon services
Localisation guidance for service pages, pricing, and terminology
Duplicate content risk reduction across similar pages and locations
On-page SEO improvements for key landing pages
Indexation and crawl checks to make sure the right pages are discoverable

When this service is the right fit

This is a good match if you are:

Launching in a new country and need demand-led pages for local search
Offering services in multiple languages and seeing the wrong pages rank
Running one site for several markets and struggling with cannibalisation
Seeing international traffic land on the wrong location or language
Planning a rebuild or restructure and want SEO built in from the start

How delivery works

Work is typically delivered in clear phases, so you always know what is happening and why.

Discovery and review of current performance, markets, and priorities
Market and language keyword research mapped to service and location pages
Site structure and hreflang plan (what exists, what is needed, what to merge)
Implementation through a bespoke website build or direct on-site updates
Quality checks: indexing, redirects, canonicals, internal linking, templates

What happens after launch

International SEO improves fastest when it is monitored and refined.

Validation that search engines are reading hreflang correctly
Ongoing optimisation opportunities (new pages, location rollouts, content gaps)
Performance reporting by country and language, tied to enquiries and bookings
Iteration based on what each market is actually searching for

Client Reviews

5.0

Based on 15 reviews

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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!

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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

Do I need a separate website for each country?

Not always. Many salon brands can target multiple countries from one website with the right structure and hreflang. The best approach depends on how different your services, pricing, and branding are in each market.

How does hreflang help my salon brand?

Hreflang tells search engines which page to show based on a user’s language and location. It reduces the chance of the wrong country page ranking and helps avoid duplication issues across similar content.

Can you target multiple languages in the same country?

Yes. You can create language versions for the same market, for example English and French pages for the same country. The key is mapping keywords and content to real search behaviour in each language, not direct translation.

Will international SEO hurt my UK rankings?

It should not if the structure and signals are set up correctly. The goal is to separate markets clearly so pages do not compete with each other. Careful use of hreflang, canonicals, and internal linking helps protect existing visibility.

How do you measure success for international SEO?

Success is tracked by market, such as impressions, rankings, and organic traffic in each target country and language. The most important measures are qualified enquiries and bookings from those markets, not just visits.