Local SEO for Salons
Local SEO for salons helps you show up when people nearby search for hair and beauty services on Google, especially in Google Maps and 'near me' results. The focus is simple: improve your visibility for the searches that lead to calls, direction requests and appointment bookings.
More information
What Local SEO for Salons covers
This service is built to increase local visibility and convert searchers into enquiries and bookings. You get a clear set of improvements across your Google presence and website.
- Google Business Profile setup and optimisation (categories, services, photos, posts, FAQs)
- Local keyword and competitor research focused on booking-led searches
- On-site fixes that support local rankings (titles, internal links, location signals)
- Local landing pages for key services and areas you want to attract
- Citations and directory clean-up to improve trust and consistency
- Review system guidance to increase review volume and quality over time
- Local schema markup to help Google understand your salon and services
- Tracking and reporting for calls, direction requests, clicks and bookings
Best fit and common use cases
This is most relevant if you are a single-location salon competing with other nearby options and aggregators.
It is a good fit if:
- you are not consistently appearing in the Google Maps 3-pack
- you get website visits but not enough enquiries or bookings
- your Google Business Profile exists but feels unmanaged
- your address, opening hours or business details are inconsistent online
- you are investing in social but want steadier demand from search
How delivery works
Work is delivered in clear phases so you can see progress without getting buried in jargon.
- Discovery and plan: we confirm your priority services, target areas and what your best customers search for.
- Foundations: Google Business Profile improvements, tracking setup, citation consistency and quick website fixes.
- Build and optimise: local pages, on-site optimisation, schema and ongoing refinements based on what Google and customers respond to.
Local SEO is cumulative. You should expect early improvements from foundation fixes, with stronger movement typically building over the following weeks as Google recrawls and trust signals strengthen.
After launch: keeping results moving
Once the core work is in place, ongoing value comes from iteration and consistency.
This usually includes:
- monitoring rankings, Maps visibility and enquiry actions
- responding to performance data and adjusting pages and profile content
- supporting a steady review flow and keeping key business details accurate
- adding or improving service pages as you expand your menu or promotions.
Client Reviews
Based on 15 reviews
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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!
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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
- S
Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
- R
Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
- B
Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
- M
Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!
Frequently Asked Questions
How long does salon local SEO take to work?
Do I need a new website for this service?
Will this help me rank in Google Maps as well as normal Google results?
How do reviews affect local SEO for salons?
What do you need from me to get started?
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