Search Engine Optimisations for Salons

Multi-Location SEO for Salon Chains

Multi-Location SEO for salon chains is built to help every branch show up in local search, drive more bookings, and keep your brand consistent as you grow. It standardises what works across your locations, while still optimising for each area, treatment mix, and local competition.

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What multi-location SEO for salon chains covers

This service is designed to improve visibility across all branches without creating a management headache. You get a repeatable setup that supports consistent rankings, accurate listings, and clear performance tracking.

Location page templates that scale across new and existing branches
SEO improvements across your website structure, internal linking, and on-page content
Google Business Profile support at scale (set-up, fixes, and ongoing accuracy)
Brand governance so names, categories, services, and messaging stay consistent
Location-level reporting so you can see what is working and where

Best fit and common use cases

This is most relevant if you run multiple salons and:

One or two branches perform well, but others struggle to rank locally
Your location pages are thin, duplicated, or hard to manage
Listings are inconsistent across branches, leading to lost calls and wrong directions
You are opening new locations and want a reliable rollout plan
You need reporting that ties visibility to enquiries and bookings by location

How delivery works

Work typically follows a structured rollout so improvements land quickly, then scale cleanly:

Audit and plan: review your site, current rankings, competitors, and each branch profile.
Build the scalable foundation: create or refine templates, URL structure, and governance rules.
Optimise and launch: improve on-page SEO and deploy location pages and supporting content.
GBP rollout: align and strengthen Google Business Profiles across the group.
Measurement: reporting set up by location, with actions prioritised by impact.

What happens after launch

Multi-location SEO performs best with ongoing refinement. After the core rollout, you can continue to improve results by expanding service content per branch, responding to local ranking changes, and keeping listings accurate as teams, hours, and services change.

Client Reviews

5.0

Based on 15 reviews

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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!

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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

How is multi-location SEO different from standard salon SEO?

Standard SEO usually focuses on one area and one set of local signals. Multi-location SEO sets up repeatable templates, governance, and reporting so each branch can rank in its own local market without creating duplicate or conflicting content.

Do we need a separate page for each salon location?

In most cases, yes. A dedicated, well-structured location page helps Google understand where you operate and improves visibility for local searches. The key is making each page useful and specific, not copied.

Can you manage Google Business Profiles for multiple branches?

Yes. The service can include support to set up, fix, and standardise profiles across locations, then keep details consistent. This helps reduce listing errors and improves local map visibility.

How do you keep the brand consistent across all locations?

Brand governance sets rules for naming, categories, services, and page structure across the group. This keeps your online presence consistent while still allowing each location to target its own area and priorities.

When should we expect results from multi-location SEO?

You may see early movement once technical fixes and improved location pages go live, but meaningful gains typically build over a few months. Timelines depend on competition, the current state of your site and listings, and how many branches are in scope.