Search Engine Optimisations for Salons

Salon Website SEO

Salon Website SEO improves how your salon site is crawled, indexed, and understood by Google, so the right pages show up for the searches that lead to bookings. It focuses on fixing technical issues, strengthening on-page signals, and improving internal linking so your website can rank more consistently in your local area.

More information

What Salon Website SEO covers

This service is designed to make your existing salon website easier for search engines to access, understand, and rank, while also improving the experience for visitors.

You can expect work across:

Technical SEO audit and prioritised fixes
Crawlability and indexation improvements (so important pages can be found and indexed)
On-page optimisation (titles, headings, copy structure, and relevance)
Internal linking to support key service and location pages
Page quality improvements to reduce thin or duplicated content issues

When this service is the right fit

This is a strong fit if you already have a website but:

your service pages are not ranking, even for branded or local searches
Google is indexing the wrong pages, or missing important ones
you have new services, team members, or locations that are not being found
your website gets traffic but does not turn it into enquiries

How delivery works

Work typically starts with a technical review to identify what is preventing search engines from properly crawling and valuing your pages. Next, the priority fixes are implemented, then on-page improvements are applied to key pages that should drive enquiries.

Where needed, this can include rebuilding or restructuring parts of the site to support clearer page hierarchy and stronger internal linking.

After the main fixes

Once the foundations are in place, the focus shifts to maintaining performance and improving what is already working. You will have a clearer structure for adding new services and updating content without weakening SEO, plus a plan for which pages to expand next for additional local reach.

Client Reviews

5.0

Based on 15 reviews

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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!

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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

Do I need a new website for Salon Website SEO?

Not usually. This service is built for salons with an existing website and focuses on technical fixes and on-page improvements. If your site structure is limiting growth, a rebuild or restructure may be recommended as part of the work.

How long does it take to see SEO results?

Some improvements, like indexation fixes, can show movement within a few weeks. Ranking gains usually build over 1 to 3 months as Google re-crawls and re-evaluates your pages. Competitive areas can take longer.

Will this help me rank for my salon services in my local area?

Yes, the work is designed to support service and location relevance so your key pages are eligible to rank for local searches. It also improves internal linking so Google understands which pages matter most for bookings.

What access do you need to work on my salon site?

You will typically need to provide access to your website CMS (such as WordPress) and Google Search Console. If you have Google Analytics or similar tracking, access helps measure impact. All access can be shared securely and removed at any time.

Will you change my existing content and branding?

Only where it helps performance and clarity for users. Any edits are aimed at improving page structure, headings, and relevance while keeping your tone and brand intact. If larger copy changes are needed, you can approve them before they go live.