Search Engine Optimisations for Salons

Salon Website SEO Checkup

A Salon Website SEO Checkup is a focused technical audit that shows why your salon site is not ranking as well as it should in Google. You get a clear list of issues, what to fix first, and practical next steps that support better local visibility and more enquiries.

More information

What the SEO checkup covers

This checkup focuses on the technical and on-site factors that most often stop salon websites from ranking well. You will get a prioritised view of what is holding the site back and what will move the needle first.

Crawl and index review to confirm Google can access the right pages
Sitemap and robots.txt checks to prevent accidental blocking
Redirects, broken links and error page issues (4xx/5xx)
Duplicate content and URL version issues (www/non-www, http/https, trailing slashes)
Core Web Vitals and speed checks on key pages, especially mobile
Schema markup checks (for example LocalBusiness and relevant service types)
Key on-page foundations: titles, meta descriptions, headings and internal linking
Basic tracking checks (GA4, Google Search Console visibility) where available

Best fit for

This is designed for any salon website that should be generating bookings and enquiries from local search, but is not consistently showing up for high-intent searches. It is especially useful if you have recently redesigned your website, migrated platforms, added new service pages, or noticed a drop in rankings.

How the checkup is delivered

The work starts with a crawl and technical review, then moves into page-level checks on your core service and location pages. Findings are grouped by priority so you know what to fix now, what to schedule next, and what can wait.

What you get at the end

You receive a clear action plan with quick wins and recommended fixes, written in plain English. If you want help implementing improvements, the action plan can be used as a build list for on-site updates so changes are tracked and tied back to outcomes.

Client Reviews

5.0

Based on 15 reviews

N
Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
N
Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
N
Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!

Show all reviews

B
Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
N
Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
S
Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
R
Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
B
Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
B
Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
M
Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

Do I need to change my website platform first?

No. The checkup identifies issues on your current site and prioritises fixes you can make without a rebuild. If the platform is a limitation, you will see that clearly in the recommendations.

Will this help my salon show up in the local map results?

It can, because technical and on-site problems often stop Google trusting or understanding your pages. The checkup focuses on website factors that support local visibility, alongside clear next steps.

What access do you need to run the checkup?

Ideally, access to Google Search Console and Google Analytics (if you have them), plus any website login if fixes are to be implemented. If you do not have access set up, the checkup can still be completed using crawl and page-level analysis.

Is this the same as ongoing SEO?

No. This is a one-off technical and on-site review with a prioritised roadmap. Ongoing SEO is for continuous content, optimisation, and link and citation work over time.

What happens after I receive the action plan?

You can hand it to your developer, follow it in-house, or use it as a checklist for done-for-you improvements. The plan is structured so you can work through it in priority order and track progress.