Salon Website SEO Checkup
A Salon Website SEO Checkup is a focused technical audit that shows why your salon site is not ranking as well as it should in Google. You get a clear list of issues, what to fix first, and practical next steps that support better local visibility and more enquiries.
More information
What the SEO checkup covers
This checkup focuses on the technical and on-site factors that most often stop salon websites from ranking well. You will get a prioritised view of what is holding the site back and what will move the needle first.
- Crawl and index review to confirm Google can access the right pages
- Sitemap and robots.txt checks to prevent accidental blocking
- Redirects, broken links and error page issues (4xx/5xx)
- Duplicate content and URL version issues (www/non-www, http/https, trailing slashes)
- Core Web Vitals and speed checks on key pages, especially mobile
- Schema markup checks (for example LocalBusiness and relevant service types)
- Key on-page foundations: titles, meta descriptions, headings and internal linking
- Basic tracking checks (GA4, Google Search Console visibility) where available
Best fit for
This is designed for any salon website that should be generating bookings and enquiries from local search, but is not consistently showing up for high-intent searches. It is especially useful if you have recently redesigned your website, migrated platforms, added new service pages, or noticed a drop in rankings.
How the checkup is delivered
The work starts with a crawl and technical review, then moves into page-level checks on your core service and location pages. Findings are grouped by priority so you know what to fix now, what to schedule next, and what can wait.
What you get at the end
You receive a clear action plan with quick wins and recommended fixes, written in plain English. If you want help implementing improvements, the action plan can be used as a build list for on-site updates so changes are tracked and tied back to outcomes.
Client Reviews
Based on 15 reviews
- N
Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
- N
Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all done for us and it keeps being improved. Very highly recommended.
- N
Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!
Show all reviews
- B
Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
- N
Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
- S
Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
- R
Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
- B
Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
- B
Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
- M
Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!
Frequently Asked Questions
Do I need to change my website platform first?
Will this help my salon show up in the local map results?
What access do you need to run the checkup?
Is this the same as ongoing SEO?
What happens after I receive the action plan?
Related Services
Complete your experience with these services
- ViewSEO Blog Writing for Salons
- ViewSalon Competitor SEO Analysis
- ViewSalon Keyword Research & Mapping
- ViewSalon Marketing Plan SEO
Show more services
- ViewSalon Offers & Promotions SEO
- ViewSEO for Dermal Filler & Botox Clinics
- ViewSEO for Laser Hair Removal Clinics
- ViewSEO for Tattoo Removal Clinics
- ViewSEO for Microblading Studios
- ViewSEO for Makeup Artists
- ViewSEO for Facial & Skincare Clinics
- ViewSEO for Massage & Wellness Studios
- ViewSEO for Kids Hair Salons
- ViewSEO for Men's Grooming Salons
- ViewSEO for Colour Specialists
- ViewSEO for Curly Hair Specialists
- ViewSEO for Hair Extensions Studios
- ViewMonthly SEO Progress Reports
- ViewSeasonal SEO Campaigns for Salons
- ViewSalon Blog Strategy & Editorial Calendar
Related Blog Posts
Why Your Small Business Website Is Slow and What It Is Costing You
A slow website quietly costs local businesses bookings every day. Here is why it happens, what it means for your enquiries, and how to fix it.
Read more
How to Optimise Your Google Business Profile to Get More Local Customers
Your Google Business Profile is often the first thing a local customer sees. Here is how to optimise it properly and make it work with your website.
Read more
Show more posts
How to Get Your Local Business Website to Rank Higher on Google
Most local business websites are built like brochures. Here is the structural approach that actually helps small businesses rank higher and win more local searches.
Read more
Why my hair salon website is not getting traffic
Your salon looks great and Instagram is busy, but your website gets no visits. Here is exactly why that happens and what to do about it.
Read more
Why Most Local Business Websites Don’t Rank on Google (And How to Fix It)
Your local business website exists but Google ignores it. Here is why that happens and the practical steps that actually make a difference to your ranking.
Read more