Search Engine Optimisations for Salons

SEO for Barbershops

SEO for Barbershops helps your shop show up when people nearby search for a haircut, skin fade, beard trim, or “barber near me”. It focuses on improving local visibility and turning search traffic into real enquiries and bookings, without you having to figure out the technical side.

More information

What SEO for Barbershops covers

This service is built around the searches that actually lead to barbering bookings. It typically includes:

Keyword and competitor research focused on local grooming intent
Dedicated service pages (for example haircuts, fades, beard trims) structured to rank
Pricing and service information optimisation to reduce drop-offs
On-site SEO improvements (titles, headings, copy, schema where relevant)
Technical checks that affect rankings (speed, indexation, mobile usability)
Internal linking that guides visitors to your booking system
Review strategy integration to support trust and local rankings
Tracking and reporting tied to visibility, visits, and booking actions

Who it’s for

This is a good fit if you rely on a steady flow of local clients and:

You are not showing up consistently for “near me” and location-based searches
Your website gets visits but not enough bookings
You have services, pricing, or location info, but it is not structured for SEO
Competitors appear above you even with a weaker brand or offering

How delivery works

You get a clear, done-for-you plan and implementation. We start by mapping the searches that matter to your core services, then build or improve the pages needed to rank.

Next, we tighten on-site SEO and technical foundations, and add clear paths to book, so traffic turns into appointments. You will know what is changing, why it matters, and what to expect next.

What happens after launch

Once updates go live, rankings and traffic usually improve over time rather than overnight. We monitor performance, identify quick wins (for example underperforming service pages), and refine content and internal linking based on what people are searching for locally.

If you want ongoing growth, SEO can be run as a monthly programme to keep building authority, reviews, and service coverage as demand shifts.

Client Reviews

5.0

Based on 15 reviews

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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!

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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

How is SEO for barbershops different from general SEO?

It focuses on local intent and booking-driven searches, not broad traffic. The work prioritises service pages, location signals, reviews, and clear routes to book.

Do I need a new website to get results?

Not always. If your current site is technically sound, we can improve structure, content, and on-site SEO without a rebuild. If it is holding rankings back, a rebuild can be the fastest route to better results.

What searches will this help me show up for?

Typically “barber near me”, “barbershop [area]”, and service searches like “skin fade [area]” or “beard trim [area]”. The exact targets are based on what people search for around your location and what you want to sell more of.

How long does local SEO take to work?

You may see early movement within a few weeks, but meaningful gains usually build over 2–3 months. Competitive areas and weaker starting points can take longer, especially if content and reviews need improving.

Will you help with Google reviews and reputation signals?

Yes, as part of a review strategy that fits your day-to-day workflow. This usually includes prompts, timing, and on-page placement so reviews support both conversions and local visibility.