Search Engine Optimisations for Salons

SEO for Hair Salons

SEO for hair salons helps your salon show up when people search for the cuts, colour, styling and specialist treatments you offer. The focus is on ranking for high-intent local searches, turning more website visits into calls and booking enquiries, and making it easier for clients to choose you over nearby competitors.

More information

What salon SEO covers

Salon SEO is built around the searches that lead to bookings, not vanity traffic. It typically includes:

Keyword targeting for core services (for example balayage, highlights, keratin, bridal hair, blow dry)
Optimised service pages with clear location signals and strong on-page structure
Targeting for stylist searches where relevant (names, specialties, signatures)
FAQ content that matches real client questions and improves visibility in search
Internal links that guide visitors to your booking pages and key conversion steps
Technical checks that support crawlability, speed and mobile usability
Local SEO foundations to support map results and local rankings
Tracking and reporting tied to enquiries and bookings, not just rankings

Who this service is for

This service is a fit if you:

Rely on a steady flow of new clients, not just repeat bookings
Compete with other salons nearby and need to stand out in Google results
Have a website that looks fine but does not generate consistent enquiries
Offer high-value services and want to be found for those searches first
Are short on time and want a clear, done-for-you plan and delivery

How the work is delivered

The work is usually delivered in clear phases:

Search and page planning: identify the services and local terms worth targeting, then map them to the right pages.
On-site SEO improvements: update page copy, headings, metadata, FAQs, internal links and booking pathways.
Technical tidy-up: address issues that hold rankings back, such as indexing, duplication and mobile performance.
Launch and measurement: set baselines, track key actions (calls, forms, bookings) and monitor movement in search.

If you need new or rebuilt pages to properly target key services, this is planned around how people search and how you want them to book.

What happens after the initial improvements

SEO is not a one-off tick box. After the core work, ongoing value typically comes from:

refining keywords and page focus as search trends change
improving underperforming pages and expanding high-performing ones
adding new service pages or FAQs as your menu evolves
monitoring technical health and keeping tracking accurate

The goal is sustained local visibility that keeps generating enquiries, even when you are not actively posting or running ads.

Client Reviews

5.0

Based on 15 reviews

N
Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
N
Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
N
Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!

Show all reviews

B
Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
N
Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
S
Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
R
Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
B
Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
B
Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
M
Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

How long does SEO for a hair salon take to work?

You can often see early improvements within a few weeks once key pages are fixed and indexed, but meaningful gains usually take 3 to 6 months. Results depend on competition, your current site condition, and how many services you want to target.

Do I need a new website to get salon SEO results?

Not always. If your current site can support dedicated service pages, clear location signals and fast mobile performance, SEO can be added to what you have. If the site is holding you back, rebuilding key pages may be the quickest route to better rankings and bookings.

Will this work with my online booking system?

Yes. The SEO work focuses on getting the right visitors onto the right pages, then making it easy for them to reach your booking links. Internal linking and page structure are set up to support your existing booking flow.

What keywords will my salon target?

Keywords are chosen around the services you want to sell more of, plus local intent terms people use when ready to book. That typically includes treatment names, variations, and location-based searches. The aim is relevance and conversion, not chasing the highest search volume.

How will we measure success?

Success is measured through a mix of visibility and outcomes: rankings for priority searches, organic traffic to service pages, and tracked actions like calls, forms and booking clicks. Reporting should be clear enough to link the work to enquiries, not just graphs.