Search Engine Optimisations for Salons

SEO for Mobile Hair & Beauty

SEO for Mobile Hair & Beauty helps you show up when people search for a mobile hairdresser or beautician in the areas you actually cover. It focuses on clear service-area targeting, strong on-page SEO, and a booking-led website structure so more visitors turn into enquiries.

If your work is mainly at-home appointments, this service makes sure your website sends the right local signals and answers the searches people are typing right now.

More information

What this service covers

Built specifically for mobile and at-home hair and beauty providers, this SEO work is designed to increase visibility and convert local search traffic into bookings.

You can expect:

Keyword and search-intent research focused on mobile, at-home, and on-location queries
Service-area targeting (so you rank in the right towns, neighbourhoods, and postcodes)
Local intent content that matches what people search for (for example, “mobile balayage”, “mobile gel nails”, “wedding hair at home”)
On-page SEO improvements: titles, headings, internal linking, and image optimisation
Booking funnel SEO: clearer service pages, stronger calls to action, and less friction to enquire
Technical essentials: crawlability, page speed basics, mobile usability, and indexation checks
Structured data where relevant to support local understanding by search engines
Tracking and reporting setup so you can see what is driving enquiries

Who this is for

This service is a strong fit if you:

Travel to clients and need to rank without relying on a walk-in location
Cover several areas and want consistent visibility across them
Get most enquiries from Instagram or referrals, but want Google to bring bookings too
Have a website that looks fine but does not bring in steady, local enquiries
Offer high-intent services (colour, extensions, nails, lashes, brows, bridal) and want search traffic that converts

How delivery works

The work is delivered in clear phases, with minimal input needed from you.

Service-area and keyword mapping: we define what you offer, where you travel, and the searches worth targeting.
Site structure and page plan: we map the pages needed to support your services and locations without thin or duplicated content.
Build and on-site improvements: content, on-page SEO, and technical fixes are implemented with a focus on ranking and conversions.
Quality checks and launch: tracking is verified, key pages are tested, and priorities for the next improvements are set.

After the main work is live

SEO improves through iteration. After launch, you can keep momentum by:

Expanding into new service areas as your diary grows
Adding pages for new services and seasonal demand (bridal, party bookings, event prep)
Reviewing what is ranking and tightening pages that get impressions but not clicks
Making regular, focused updates rather than starting over each time

If you want ongoing support, the next steps are usually monthly optimisation, content additions, and performance reporting tied to enquiries and bookings.

Client Reviews

5.0

Based on 15 reviews

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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!

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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

How is SEO different for mobile hairdressers and beauticians?

Mobile services need location targeting based on service areas, not just a salon address. The SEO focuses on travel areas, local intent searches, and pages that clearly explain where you cover and how to book.

Do I need a website for this service?

To get the full benefit, yes, because your website is what ranks in Google and what turns visits into enquiries. If your current site is holding you back, the work can include a bespoke build or a restructure so the SEO has a strong foundation.

Will this help me rank in multiple towns or postcodes?

Yes, when it is done carefully with proper service-area targeting and useful, non-duplicated content. The aim is to build relevance for each area you genuinely cover, without creating lots of near-identical pages.

How long does it take to see results from SEO?

Some improvements can show in weeks, especially from fixing on-page issues and tightening targeting. Stronger gains usually build over a few months as Google re-crawls your site and your pages earn trust for local searches.

What results should I expect?

You should expect clearer visibility for the right searches, more relevant website visits, and a stronger flow from page visit to enquiry. Exact rankings and booking volume depend on competition, your coverage areas, and how consistently the site is improved over time.