Search Engine Optimisations for Salons

SEO for Salons

SEO for salons is a practical, done for you service that helps your website rank when people search for the treatments you offer in your local area. It focuses on the changes that move the needle, so more of the right visitors find you on Google and turn into enquiries and bookings.

More information

What SEO for salons covers

This service improves how your salon website is understood, trusted, and ranked by search engines, with a clear focus on generating bookings.

Keyword research and mapping to your core services and locations
On-page optimisation for key pages (titles, headings, copy, and intent)
Technical fixes that can hold rankings back (indexing, speed, errors, mobile)
Internal linking to help Google and users navigate to money pages
Improvements to calls to action and enquiry paths to lift conversions
Tracking setup and monthly reporting focused on leads and visibility

Best fit for

This is for hair salons, beauty salons, nail salons, barbershops, and salons and spas that want more discovery traffic, not just branded searches. It is especially useful if you are not showing up for “near me” and service searches, your website traffic looks fine but bookings are not, or you have had SEO before with little clarity on what changed.

How delivery works

You start with a review of your current website performance and the searches that should be driving bookings. Next, keywords are mapped to the right pages so each service has a clear purpose and doesn’t compete with other pages. Then the on-site work is implemented, tested, and refined, covering technical fixes, page improvements, and internal links that support your priority services.

Ongoing optimisation and reporting

SEO results build with consistent refinement. Each month focuses on what is working, what is not, and the next actions to improve rankings and enquiries, supported by simple reporting you can understand. As the site gains traction, the work shifts towards expanding visibility across more services, locations, and higher intent searches.

Client Reviews

5.0

Based on 15 reviews

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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!

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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

How long does salon SEO take to work?

Some technical and on-page improvements can have an impact within weeks, but meaningful ranking and enquiry growth usually builds over a few months. The timeline depends on competition, your current site quality, and how many priority services you want to target.

Do I need a new website for this service?

Not always. If your current site is technically sound and easy to optimise, the work can be delivered through improvements to existing pages. If the site is holding performance back, a rebuild can be the most cost-effective route to better rankings and conversions.

What searches will this help my salon appear for?

The focus is on non-branded searches with clear booking intent, like service and location combinations. That includes people searching for treatments you offer in your area, rather than people already looking for your salon name.

Will you optimise for each service I offer?

Yes, priorities are agreed upfront and keywords are mapped to the right pages so your main services have the best chance to rank. Over time, you can expand coverage to additional treatments and supporting pages as results grow.

What do you need from me to get started?

You will need to confirm your priority services, locations you want to attract, and any key details that make your offering distinct. Access to your website and analytics tools is also required so changes can be implemented and measured properly.