Search Engine Optimisations for Salons

SEO for Tanning Salons

SEO for tanning salons helps your studio show up when people nearby search for services like spray tans, sunbeds, or tanning packages. The focus is simple: improve your visibility in local search and turn more of that traffic into calls, enquiries, and bookings.

More information

What SEO for tanning salons covers

This service is built to increase local search visibility for high-intent tanning searches and convert that demand into bookings.

Keyword and competitor research for tanning and spray tan searches
Service page SEO for core treatments, packages, and pricing structure
Local SEO foundations to support stronger Google visibility
Location-focused content to capture nearby searches and FAQs
Review and reputation signals that strengthen trust and click-through
Tracking for calls, enquiries, and booking actions

When this is the right fit

This is most relevant if you rely on local footfall and bookings, but your website is not consistently bringing in enquiries. It also fits if you offer several tanning services and need clear, optimised pages for each one.

Common situations include:

You are not appearing for searches like “spray tan near me” or “tanning salon Brighton”.
Your competitors outrank you even though your service is better.
Your site gets visits but not enough calls or bookings.
Your service list has grown, but customers cannot easily find the right page.

How delivery works

The work is done in clear phases so you always know what is happening and what is being improved.

Discovery and research: confirm services, areas covered, and the searches that lead to bookings.
On-site improvements: optimise key pages, headings, internal links, and conversion elements.
Local content build: add location-led content that answers real customer intent.
Trust and tracking: strengthen review signals and set up measurement for enquiries.

Timing varies based on how many services you want to target and the starting condition of your site.

After the initial work

SEO builds momentum. After the main improvements, the next step is to refine what is already working and expand coverage for additional services and nearby areas.

Ongoing optimisation typically focuses on:

Improving rankings for your highest value services
Updating pages based on search demand and seasonality
Publishing new local content to grow visibility
Reviewing performance and prioritising the next best actions

Client Reviews

5.0

Based on 15 reviews

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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!

Show all reviews

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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

How quickly will my tanning salon see results from SEO?

Some improvements can show within a few weeks, especially from on-page fixes and better service pages. Strong, consistent ranking gains usually take a few months as Google re-evaluates your site and local signals.

Do I need a new website for tanning salon SEO to work?

Not always. If your current site is technically sound and easy to update, improvements can be made on top of it. If the site is slow, hard to edit, or unclear for customers, a rebuild can make SEO results more reliable.

What searches will this help me appear for?

It targets high-intent local searches related to your services, such as spray tans, tanning salon, sunbeds, and related terms. The exact keywords are chosen based on your services, your area, and what people actually search.

Will this help my Google Business Profile rankings as well?

Yes, local SEO work supports stronger visibility by improving relevance, location signals, and trust factors that influence local results. Your website and your Google presence work together, so improving one helps the other.

How do you measure success for SEO?

Success is measured in outcomes like calls, enquiries, and booking actions, alongside visibility and ranking improvements. Tracking is set up so you can see what pages and searches are driving real leads.