Search Engine Optimisations for Salons

SEO for Waxing Salons

SEO for waxing salons helps your website show up when people search for services like “waxing near me” and “Brazilian wax” in your area. This service focuses on improving what Google sees on your site so you attract higher-intent searchers and turn more of that traffic into appointment enquiries.

More information

What this service covers

This is a done-for-you SEO setup focused on waxing services and local search demand. It’s designed to improve rankings for the treatments you sell, in the areas you want to be found.

Keyword and competitor research focused on waxing and related services
Clear site structure and page mapping (so each service has a proper home)
Service page SEO for core treatments (for example Brazilian wax, Hollywood, bikini, legs)
Local landing pages for the areas you serve (built to rank, not thin duplicates)
On-page improvements: titles, headings, internal links, copy structure, image optimisation
Technical essentials: crawlability, indexation checks, speed and mobile usability
Service schema (structured data) to help search engines understand your treatments
Tracking and reporting so you can see what is driving enquiries

Best fit for

This is a strong fit if you:

Rely on regular bookings and want fuller appointment slots from Google search
Offer high-intent services (like Brazilian waxing) but do not rank consistently
Have a website that looks fine but does not bring in steady enquiries
Serve multiple local areas and need dedicated pages that match real searches
Are too busy to manage SEO tools, plugins and ongoing tweaks

How delivery works

We start by confirming your priorities: the services you want to promote, the areas you want to attract clients from, and what a good enquiry looks like. Then we map keywords to the right pages, build or improve the pages needed, and tighten up the on-site signals that influence local rankings.

Once the core pages and technical foundations are in place, we submit and verify key changes (where needed) and set up tracking. You get a clear view of what has been changed and what to expect next.

After launch: ongoing improvement

SEO is not a one-off switch. After the initial work, we monitor rankings and search queries, improve pages that are close to page one, and expand coverage where demand is strong.

Typical follow-up work includes refining service copy, improving internal linking, adding supporting content where it helps conversions, and extending local pages into nearby areas that show proven search volume.

Client Reviews

5.0

Based on 15 reviews

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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!

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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

How quickly will my waxing salon see results from SEO?

SEO improvements usually take a few weeks to be reflected in search results, and longer for stronger competition. You should expect early movement first, then steadier gains as Google re-crawls and reassesses your pages.

Do I need separate pages for each waxing treatment?

In most cases, yes. Dedicated service pages make it easier to rank for specific searches like “Brazilian wax” versus “leg wax”. They also help clients find the right information fast and book with confidence.

Will this help me rank for “waxing near me” searches?

It can, as long as your site clearly targets the services and locations you want to be found for. Local landing pages, strong service page signals, and structured data all support better local visibility.

Do you work on my existing website or build new pages?

Either is possible. If your current site has a solid base, we improve and extend what’s there. If key pages are missing or the structure holds rankings back, we create the pages needed for search demand.

How do I know if SEO is generating bookings, not just traffic?

We set up tracking around enquiries so you can see which pages and searches lead to contact and booking actions. Reporting focuses on measurable outcomes, not vanity metrics.