Search Engine Optimisations for Salons

SEO-Safe Website Rebuild & Relaunch

Rebuilding your website should not cost you the Google visibility you have worked hard to earn. This SEO-Safe Website Rebuild & Relaunch service protects your existing rankings while your site is redesigned, rebuilt, moved to a new platform, or launched on a new domain so you can relaunch with confidence and keep bookings and enquiries flowing.

More information

What the service covers

A website relaunch has two jobs: look and work better for customers, and keep search engines confident in what has changed. This service focuses on the technical and on-site work that prevents traffic loss during a rebuild.

Pre-launch SEO and migration review to identify risks and priorities
URL and redirect mapping so old pages safely resolve to the right new pages
Staging site QA to check indexing, metadata, internal links, canonicals and site structure
Content and on-page SEO checks to preserve relevance for your core services and locations
Launch checklist covering analytics, tracking, robots settings, sitemaps and key templates
Post-launch monitoring for crawl errors, ranking volatility and missed redirects

Best suited to

Salons, clinics and local service businesses that rely on Google for bookings and enquiries
Any redesign where page URLs, navigation, content or templates are changing
Platform moves (for example WordPress to another CMS) or domain changes
Businesses that have been burned by a past relaunch that caused traffic to drop

How delivery works

Discovery and baseline: confirm goals, key pages, current traffic and ranking benchmarks.
Build and SEO-safe setup: map URLs, plan the new structure, and implement pages with SEO essentials in place.
Staging QA: test the site before launch, fix issues, and confirm redirects and tracking.
Launch: run the checklist, submit updated sitemaps, and verify indexing signals.

After launch: keeping performance stable

In the first weeks after relaunch, search engines recrawl and reassess. You will get monitoring and fixes for common issues like broken links, redirect gaps, indexation problems and tracking errors, plus clear notes on what changed and what to do next if you want to grow rankings further.

Client Reviews

5.0

Based on 15 reviews

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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!

Show all reviews

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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

Will my rankings drop during a website rebuild?

Some fluctuation is normal, but significant drops are usually avoidable. This service is designed to preserve your existing visibility through careful URL mapping, on-page checks and post-launch monitoring.

Can you handle a platform change or domain move?

Yes. Platform changes and domain moves are where SEO mistakes most often happen, so the process includes redirect planning, staging QA and launch checks to protect indexation and authority.

What do you need from me to start?

Access to your current site and analytics, plus details of any new platform or design plans. We will also confirm your priority services, locations and the pages that drive the most enquiries.

How long does it take for SEO to settle after relaunch?

Most sites stabilise within a few weeks as Google recrawls the new pages and processes redirects. Monitoring helps catch issues early so small problems do not turn into lasting traffic loss.

Does this improve SEO as well as protect it?

The priority is protecting existing rankings during change, but the rebuild typically includes on-page improvements and cleaner site structure. If you want growth work after launch, that can be planned from the same baseline.