Search Engine Optimisations for Salons

Service Area SEO for Mobile Salons

Service Area SEO for Mobile Salons helps you show up in Google across the towns and neighbourhoods you actually travel to, without relying on spammy doorway pages. It’s a structured, done-for-you approach that improves your website and local signals so more local searches turn into enquiries and bookings.

More information

What this service delivers

You get a service-area setup that makes it clear where you work, helps Google understand your coverage, and makes it easy for customers to book you from nearby locations.

Service-area structure for your website (built for mobile service businesses)
A scalable framework for location and area pages that avoids thin, repetitive content
On-page SEO improvements (titles, headings, copy structure, FAQs where useful)
Internal linking that supports multiple areas without confusing Google or users
Local relevance signals to back up your service coverage
Google Business Profile service area setup checks (where applicable)
Tracking and reporting focused on calls, enquiries and bookings

Who this is for

This is best suited to mobile hair and beauty providers who travel to clients and want consistent bookings across more than one town.

It’s a strong fit if you:

cover several areas but only rank in one or two
rely on Instagram or referrals and want steadier inbound enquiries
have “areas we cover” listed, but no clear structure for Google to follow
have tried adding lots of near-identical area pages and seen no uplift

How delivery works

First, your service area and current visibility are reviewed so the build is based on real demand, not guesswork. Then the website is structured so each priority area has a clear place in the site, supported by internal links and relevant on-page content.

If you already have a site, improvements can be applied to the existing pages where possible. If a rebuild is the best route, the service-area framework is baked in from the start so it is clean, consistent and easy to expand.

After launch: ongoing value

Once live, you can expand into new towns without reinventing your website each time. Performance is monitored against the searches and actions that matter, then pages and internal links can be refined to improve rankings and conversion over time.

Client Reviews

5.0

Based on 15 reviews

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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!

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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

How is service area SEO different from normal local SEO?

Local SEO often focuses on ranking in one core location. Service area SEO is designed to help you appear across multiple towns you travel to, using a clear site structure and supporting local signals.

Will you create lots of doorway pages for each town?

No. The approach focuses on a clean framework and useful content that reflects your service, not thin pages that repeat the same wording. This reduces risk and usually performs better long term.

Do I need a Google Business Profile for this to work?

It helps, but it is not the only factor. Your website structure, on-page content and internal linking do a lot of the heavy lifting for service area searches.

How long does it take to see results?

Some improvements can show within a few weeks, especially for low competition areas. More competitive towns usually take longer as Google reprocesses your changes and tests your visibility.

Can you target new towns later without rebuilding the site?

Yes. The framework is designed to scale, so adding a new area is a structured update rather than a redesign. This keeps the site consistent and easier to manage.