Search Engine Optimisations for Salons

Speed & Mobile Performance Improvements

Speed & Mobile Performance Improvements focus on making your website feel fast on real devices, especially on mobile. By improving the performance metrics that affect user experience and Google’s Core Web Vitals, you reduce friction for visitors and make it easier for them to browse, enquire, and book.

More information

What this service improves

A faster site is not just about a higher score. This service targets the issues that slow pages down and make them feel jumpy or unresponsive.

Core Web Vitals improvements (LCP, CLS, INP)
Image optimisation and modern formats for faster loading
Script and plugin clean-up to reduce bloat
Better caching and delivery guidance for repeat visits
Mobile-first performance fixes for real-world connections
Clear before-and-after benchmarks so progress is measurable

Who it is for

This is a strong fit if your website:

Loads slowly on mobile or feels clunky to use
Has a high bounce rate from local search traffic
Struggles to turn visits into enquiries or bookings
Has warnings in PageSpeed Insights or Search Console
Was built on a theme or page builder that has grown heavy over time

It is especially useful for local service businesses in competitive areas where small UX gains can make the difference between a visitor staying or leaving.

How delivery works

The work starts with a performance audit to identify what is actually slowing pages down and which fixes will move the needle.

Typical delivery includes:

Reviewing templates, page structure, and key user journeys
Prioritising fixes that improve both speed and usability
Implementing changes on site (or through a targeted rebuild where needed)
Testing across mobile and desktop with real metrics, not guesswork

You will see what was changed, why it mattered, and what improved.

After delivery: keeping performance strong

Performance can drift as new content, plugins, and tracking scripts get added. After the improvements are in place, you will have practical guidance on how to keep the site lean, what to avoid, and which pages to watch.

If you want ongoing optimisation, you can continue improving key landing pages over time based on actual user behaviour and search visibility.

Client Reviews

5.0

Based on 15 reviews

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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!

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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

What results should I expect from speed and mobile performance improvements?

You should expect faster load times, smoother page behaviour, and improved Core Web Vitals. This often leads to better engagement and stronger conversion rates from mobile visitors.

Will improving Core Web Vitals help my Google rankings?

Core Web Vitals are one of several ranking factors, so they are not a guarantee on their own. They do support SEO by improving page experience, which can help keep visitors on site and reduce drop-offs.

Do you need access to my website to do this work?

Yes, access is needed to implement fixes, such as optimising images, updating templates, and cleaning up scripts. If you have hosting or CMS restrictions, the approach can be adapted around them.

Can you improve performance without rebuilding the whole site?

Often, yes. Many issues can be fixed through targeted on-site improvements like image optimisation, script clean-up, and caching guidance. If the site structure is the main bottleneck, a partial rebuild may be the most efficient route.

How do you measure whether the site is actually faster?

Performance is measured using a mix of lab tools and real-world metrics where available. You will get before-and-after benchmarks for key pages, with the specific changes that drove the improvement.