Speed & Mobile Performance Improvements
Speed & Mobile Performance Improvements focus on making your website feel fast on real devices, especially on mobile. By improving the performance metrics that affect user experience and Google’s Core Web Vitals, you reduce friction for visitors and make it easier for them to browse, enquire, and book.
More information
What this service improves
A faster site is not just about a higher score. This service targets the issues that slow pages down and make them feel jumpy or unresponsive.
- Core Web Vitals improvements (LCP, CLS, INP)
- Image optimisation and modern formats for faster loading
- Script and plugin clean-up to reduce bloat
- Better caching and delivery guidance for repeat visits
- Mobile-first performance fixes for real-world connections
- Clear before-and-after benchmarks so progress is measurable
Who it is for
This is a strong fit if your website:
- Loads slowly on mobile or feels clunky to use
- Has a high bounce rate from local search traffic
- Struggles to turn visits into enquiries or bookings
- Has warnings in PageSpeed Insights or Search Console
- Was built on a theme or page builder that has grown heavy over time
It is especially useful for local service businesses in competitive areas where small UX gains can make the difference between a visitor staying or leaving.
How delivery works
The work starts with a performance audit to identify what is actually slowing pages down and which fixes will move the needle.
Typical delivery includes:
- Reviewing templates, page structure, and key user journeys
- Prioritising fixes that improve both speed and usability
- Implementing changes on site (or through a targeted rebuild where needed)
- Testing across mobile and desktop with real metrics, not guesswork
You will see what was changed, why it mattered, and what improved.
After delivery: keeping performance strong
Performance can drift as new content, plugins, and tracking scripts get added. After the improvements are in place, you will have practical guidance on how to keep the site lean, what to avoid, and which pages to watch.
If you want ongoing optimisation, you can continue improving key landing pages over time based on actual user behaviour and search visibility.
Client Reviews
Based on 15 reviews
- N
Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
- N
Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all done for us and it keeps being improved. Very highly recommended.
- N
Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!
Show all reviews
- B
Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
- N
Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
- S
Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
- R
Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
- B
Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
- B
Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
- M
Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!
Frequently Asked Questions
What results should I expect from speed and mobile performance improvements?
Will improving Core Web Vitals help my Google rankings?
Do you need access to my website to do this work?
Can you improve performance without rebuilding the whole site?
How do you measure whether the site is actually faster?
Related Services
Complete your experience with these services
- ViewSEO Blog Writing for Salons
- ViewSalon Competitor SEO Analysis
- ViewSalon Keyword Research & Mapping
- ViewSalon Marketing Plan SEO
Show more services
- ViewSalon Offers & Promotions SEO
- ViewSEO for Dermal Filler & Botox Clinics
- ViewSEO for Laser Hair Removal Clinics
- ViewSEO for Tattoo Removal Clinics
- ViewSEO for Microblading Studios
- ViewSEO for Makeup Artists
- ViewSEO for Facial & Skincare Clinics
- ViewSEO for Massage & Wellness Studios
- ViewSEO for Kids Hair Salons
- ViewSEO for Men's Grooming Salons
- ViewSEO for Colour Specialists
- ViewSEO for Curly Hair Specialists
- ViewSEO for Hair Extensions Studios
- ViewMonthly SEO Progress Reports
- ViewSeasonal SEO Campaigns for Salons
- ViewSalon Blog Strategy & Editorial Calendar
Related Blog Posts
Why Your Small Business Website Is Slow and What It Is Costing You
A slow website quietly costs local businesses bookings every day. Here is why it happens, what it means for your enquiries, and how to fix it.
Read more
How to Optimise Your Google Business Profile to Get More Local Customers
Your Google Business Profile is often the first thing a local customer sees. Here is how to optimise it properly and make it work with your website.
Read more
Show more posts
How to Get Your Local Business Website to Rank Higher on Google
Most local business websites are built like brochures. Here is the structural approach that actually helps small businesses rank higher and win more local searches.
Read more
Why my hair salon website is not getting traffic
Your salon looks great and Instagram is busy, but your website gets no visits. Here is exactly why that happens and what to do about it.
Read more
Why Most Local Business Websites Don’t Rank on Google (And How to Fix It)
Your local business website exists but Google ignores it. Here is why that happens and the practical steps that actually make a difference to your ranking.
Read more