Search Engine Optimisations for Salons

SEO for Nail Salons

SEO for nail salons helps your services show up when local clients search for appointments, from “gel nails near me” to “BIAB infill Brighton”. It focuses on turning search visibility into real enquiries by improving your website structure, service pages, and nail gallery content so Google can understand what you offer and where you serve.

More information

What SEO for nail salons covers

This service is built around the searches that lead to bookings, then implemented directly on your site.

Keyword and competitor research focused on nail appointment intent
SEO improvements for core service pages (gel, BIAB, acrylics, infills, nail art, removals)
A local landing page framework to target nearby areas without duplicate content
Nail gallery image SEO (file naming, compression, alt text, captions, internal linking)
Technical essentials that affect rankings (indexing, speed basics, site structure)
Clear conversion upgrades so visitors can book or enquire quickly
Tracking and reporting so you can see what is working

Who this is for

This is a good fit if you rely on local bookings and your website is not consistently bringing in new clients from Google. It works well for salons and independent nail techs in competitive areas, especially if you offer high-intent services like BIAB, gel overlays, acrylic extensions, and detailed nail art.

How delivery works

First, your current visibility is reviewed to identify quick wins and gaps in service coverage. Next, your key pages are created or improved, your location targeting is structured properly, and your images are optimised so your work supports rankings. Once updates are live, performance is monitored against agreed search terms and booking-focused actions.

What happens after the main work

SEO is not a one-off switch, so the next step is refining what Google and your customers respond to. That can include ongoing optimisation of service pages, adding new local pages as you expand, and refreshing galleries to match seasonality and trends. You get simple reporting that ties visibility back to traffic and enquiries.

Client Reviews

5.0

Based on 15 reviews

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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!

Show all reviews

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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

How long does SEO for a nail salon take to work?

Most salons see early movement within 4 to 8 weeks, with stronger results building over 3 to 6 months. Timing depends on your current site, local competition, and how much content needs improving.

Do I need a new website for nail salon SEO?

Not always. If your site is structurally sound, SEO can be delivered through on-site improvements and new service or location pages. If the site is holding you back, a rebuild may be the fastest route to better rankings and bookings.

What searches can this help me rank for?

It targets high-intent terms like “gel nails near me”, “BIAB nails”, “acrylic infill”, and “nail salon [area]”. The focus is on searches that typically lead to calls, messages, and appointment bookings.

Can you optimise my nail gallery images for Google?

Yes. Images can support local SEO when they are properly named, compressed, and placed on relevant pages with useful text around them. This also improves page speed and helps visitors trust your work quickly.

How will I know the SEO is working?

You should see improvements in rankings, organic traffic, and booking actions such as calls and form enquiries. Reporting focuses on clear measures, so you can link visibility gains to real demand.