Search Engine Optimisations for Salons

SEO for Salons & Spas

SEO for salons and spas helps your business show up when people search for specific treatments and premium experiences nearby. It focuses on making your website easier to find, easier to understand for Google, and better at turning searches into higher-value bookings and packages.

More information

What this service covers

This service is built for salon and spa businesses that want to rank for treatment searches and attract clients ready to book.

Keyword and treatment cluster strategy to target high-intent searches
On-site SEO improvements (titles, headings, internal links, crawlability)
Local SEO signals to support map and local results visibility
Structured data (schema) to help search engines understand your services
Content plan and calendar for consistent, treatment-focused growth
Tracking and reporting so you can see what is driving enquiries and bookings

Best fit for

This is ideal if you:

Offer both salon and spa services (or operate as a day spa)
Want more bookings for higher-margin treatments, packages, or gift-ready experiences
Are relying on referrals and Instagram, but need consistent Google-led demand
Have service pages that feel thin, duplicated, or hard to navigate
Compete locally and need to stand out for specific treatments, not just your brand name

How delivery works

Work is typically delivered in clear phases so you always know what is happening next:

Discovery and baseline review: current visibility, key services, local competition, and quick wins.
Treatment cluster plan: grouping services into logical collections that match how people search.
Website and on-site improvements: page structure, copy improvements, internal linking, and technical clean-up.
Schema and local enhancements: structured data and local signals aligned to your services.
Content calendar: a practical plan for new or improved pages that target booking-ready searches.

What happens after the core work

SEO works best when it is measured and refined. After the initial improvements, you can continue with ongoing optimisation to:

expand treatment coverage and seasonal campaigns
improve rankings for priority services
increase conversion from clicks to enquiries and bookings
keep the site healthy as Google updates and competitors change

You should expect clearer performance visibility, with actions tied to outcomes rather than vanity metrics.

Client Reviews

5.0

Based on 15 reviews

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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!

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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

How long does it take to see results from salon and spa SEO?

You may see early improvements within weeks for technical and on-page fixes, but meaningful ranking movement often takes a few months. Timelines depend on competition, your current site, and how many treatment pages need work.

Do I need a new website for this service?

Not always. If your current site can support a better structure and faster pages, improvements can be made in place. If the site is holding rankings back, a rebuild may be recommended as part of the delivery.

Will this help me rank for specific treatments, not just my salon name?

Yes. The work is designed around treatment-led search intent, so people can find you for what they want to book. This usually involves improving service pages and building clear treatment clusters.

Is content included, and what kind of content is it?

You will get a content plan and calendar focused on treatments and booking intent, not generic blog posts. Content can include new or improved service pages, supporting pages, and locally relevant information where it helps rankings.

How do you measure success?

Success is measured through rankings for priority treatment searches, organic traffic quality, and conversions like enquiries and booking actions. Reporting is kept practical so you can see what changed, what improved, and what to do next.