Thinking About a New Website for Your Practice?

Find Out What Your Website Needs to Win Better-Fit Clients

  • Your practice website reviewed by an expert, not an algorithm
  • Understand your local SEO, content authority, compliance trust signals, and AI search visibility
  • Get a custom step-by-step report to position your practice for the right clients
  • Delivered within one working day, straight to your inbox

Built for UK accountancy firms, from sole practitioners to multi-partner practices.


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Reviewed by a Real Human

Every Pulse report is reviewed by a real person before it reaches your inbox - someone who has worked on hundreds of accountancy practice websites. You get judgement and context, not an automated score.

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A Full Picture of Your Practice's Website

Your report looks at the signals that matter most for accountancy practices - local SEO, content authority, trust signals, service-specific search, and AI search. Plus the design signals a real website expert would spot.

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Built by People Who Build Accountancy Websites

Frively builds and manages websites for accountants every day. Every Pulse report is written by the same team that designs practice sites for a living, so your recommendations are practical and specific - not generic marketing tips.

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Ready to see what your report would say?

Find out what you rank for, what you should, and what's missing from your practice's online presence.

Prefer to call?

How it works

1 - Submit your URL

It takes around 30 seconds. No credit card, no sign-up, no booking a call first. You enter your website address and email so the report reaches the right inbox.

2 - Pulse runs and a real person reviews

Your practice's website goes through Pulse, our proprietary assessment tool, then a member of the Frively team reviews the findings and writes your report in plain English. No templates, no auto-generated summaries.

3 - Your report lands in your inbox

Within one working day, a clear, honest report arrives showing exactly how your site is performing, what is holding it back, and what it would take to start generating more enquiries. What you do next is entirely up to you.

Frequently Asked Questions

What is included in a Pulse assessment for an accountancy practice?
Your report covers the signals Google uses to rank accountancy practices locally - site speed, technical health, content authority, trust signals, service-specific search performance, local SEO, and AI search visibility. You also get a plain-English summary of what is working on your practice's website, what is not, and what it would take to turn it into something that attracts the right kind of enquiries.
Will this help me attract better-fit clients, or just more enquiries?
Better-fit enquiries is the harder problem, and your report is built around solving it. A website that attracts price shoppers looks very different to one that attracts the clients you actually want - the signals, language, service pages, and positioning are all calibrated differently. Your Pulse report identifies whether your current site is working for you or against you on this, and what to do about it.
How does this work if my site is built on a platform like Senta or IRIS Elements?
Your report focuses on what Google and a potential client see when they land on your site, not on the platform underneath it. Whether your site is built on Senta, IRIS Elements, WordPress, Squarespace, or anything else, the signals that matter for search performance and client conversion are the same. Your recommendations will be practical regardless of platform.
My practice gets most clients through referrals - is this still worth doing?
Referred clients check your website before they call you. A strong site reinforces the referral and converts the lead. A weak site can undo the introduction before you even get to the first call. Your report shows you what referred prospects see and whether your site is strengthening or weakening the trust your referrer just built.
Is any of the information you look at sensitive or client-facing?
No. Pulse assesses only the public, client-facing pages of your website - the same pages Google indexes and any visitor can see. We do not access portals, client areas, sensitive data, or anything behind a login. You do not need to share credentials or grant access to anything.

What happens next?

Let's talk about where your practice could go.

A 15-minute Zoom call with one of our team. No pitch, no obligation.

☎ 01273 112456

Not ready to talk? Get your free Pulse Report.