Frively Blog

Helping local businesses dominate online. Expert insights on websites, social media and everything that helps local businesses thrive.

Electrician in a hi-vis jacket sits at the back of a work van using a laptop showing star ratings and reviews, with the overlaid text ‘Fake reviews on your electrician website’ on a quiet UK residential street.

Fake Reviews on Your Electrician Website: What the Law Now Says and What to Do About It

Fake reviews are now banned under UK law. Here is what electricians and local service businesses need to know, and the simple steps to stay on the right side of it.

UK electrician in a hi-vis jacket reviews a laptop showing a ‘Business Details’ page while holding a clipboard, with an overlaid title snippet reading ‘Business details UK electrician website’.

Websites · 1 min

What Business Details Must a UK Electrician Display on Their Website?

Laptop and smartphone on wooden desk showing analytics dashboards and overlays with Calls 77, Bookings 41, Form leads 32

Websites · 1 min

Website Tracking for Local Businesses

Middle-aged man in denim shirt and brown apron checking smartphone with a translucent '5s' stopwatch graphic overlay

Websites · 1 min

The 5-Second Test

Mobile phone, storefront, calendars, chat bubbles, target, and form linked by green and gray flowing ribbons

Small and Local Businesses · 1 min

Social Media Not Bringing You Clients? Here’s the Simple Fix for Local Businesses

Laptop displaying a services grid beside a left panel listing six services and search-intent examples

SEO · 1 min

The Fastest Way to Rank Locally

Woman at salon desk typing on laptop with overlay text about salon website traffic

Websites · 1 min

Why my hair salon website is not getting traffic

Laptop on wooden desk with overlays showing SEO title tag before-and-after examples for a plumbing business

Websites · 1 min

Local SEO page titles that rank, get clicks, and bring in enquiries

Plumber on phone at wet kitchen counter with leaking under-sink pipe, laptop reads “Emergency Plumber”, timer shows 0:05

Websites · 1 min

The 5 Second Test for Plumber Websites

Person holding a smartphone showing a ‘Thank you’ confirmation screen in front of a blurred laptop contact form, with an overlaid title snippet reading ‘Why visitors leave your website without contacting you’.

Websites · 1 min

Why Visitors Leave Your Local Business Website Without Getting in Touch

Laptop screen showing storefront with green, orange and blue call-to-action buttons beneath a large red "CALL TO ACTION" arrow, flanked by two people

Websites · 1 min

What is a call to action?