Frively Blog

Helping local businesses dominate online. Expert insights on websites, social media and everything that helps local businesses thrive.

Small business owner considering whether she needs a website, beside the question "Do I need a website?"

Saturday, 8 August 2026

Do I need a website for my business?

Wondering if you need a website when work comes from word of mouth? Here is the honest answer for a local business, and what a website is really for.

Four-panel infographic explaining how to write alt text with example phrases, search result, and read-aloud

SEO · 3 min

What is alt text (and why every image needs it)

Infographic showing four mobile mockups for on-page SEO: title/meta, H1/headings, named images, and links

SEO · 3 min

The on-page SEO checklist every local business should follow

Two search-result cards side-by-side: plain listing (left) and enhanced listing (right) with stars, rating, address, and action buttons

SEO · 3 min

What is structured data (and why your website needs it)

SEO · 3 min

Is your business showing up when people ask ChatGPT?

Smiling woman on green armchair holding smartphone beside headline: "When people ask, AI answers with one name."

SEO · 4 min

SEO, AEO, GEO and LLMO: the new language of search explained

Website article layout with headline "Is Checkatrade worth it? Wrong question." and overlaid info cards on a blurred tradesman photo

Plumbing and Heat Engineering · 6 min

Is Checkatrade worth it? The question every trade should be asking differently

Hair and Beauty · 4 min

Salons lost the retail battle. The fight for new clients has already started

SEO · 3 min

Google Ads vs organic results: what's the difference?

Map with pins marking separate local landing pages for Brighton, Hove, Lewes and Shoreham.

SEO · 3 min

Local landing pages: how to get found in every town you cover

Websites · 5 min

Why your Google Business Profile is key to ranking locally